Reading Time: 2 minutesIf you are running a solo business or a small enterprise, chances are you don’t find yourself in the middle of a boardroom or important business meetings very often. As we slowly upscale our business and delve into the world of corporate decision-making and strategic planning, the theatre of the boardroom itself can play a […]

Reading Time: 4 minutesLTK is one of the biggest shopping platforms in the business, and it’s one where you’ll find thousands of influencers selling everything from makeup to fashion finds. It’s a great place to generate a decent income selling products from the biggest brands. Getting accepted into the platform is one thing; building an engaged audience is […]

Reading Time: 4 minutesWhen potential customers search for a specific business online, they often turn to online directories to check out different companies. Getting listed by these online directories will improve your online presence. That’s because these listing sites attract ready-to-buy customers.  Now imagine if your business isn’t appearing on these listing platforms – you could lose clients […]

Reading Time: 3 minutesBeing busy is a good sign if you’re managing a growing business. But don’t let your busyness lead to stress and burnout. Managing daily tasks and being on top of every project takes a toll on our health and well-being. Even the most well-adjusted solopreneur isn’t impervious to burnout.  And when you’re feeling burned out, […]

Reading Time: 3 minutesInfluencer marketing has gradually replaced celebrity endorsements, and that’s great news for solopreneurs and small business owners. Why? It makes promotions with a popular personality more accessible than ever before. But if you’re still on the fence about influencer marketing and wondering what a team-up can do for your brand, you came to the right […]

Reading Time: 5 minutesSocial media marketing remains one of the most effective promotional strategies because over 60% of the population is on social media. Because everyone’s on social media, reaching out to specific audiences and growing an online business is much easier. While marketing on ALL social media sites may sound like a great idea, it could backfire […]

Reading Time: 2 minutesLiketoKnow.it (LTK) is a style and lifestyle app enabling aspiring influencers to attract a following and earn commissions. While much has been said about LTK’s new look and app, we highly suggest maximising the wealth of information from its analytics tool. The LTK analytics gathers valuable information to understand user behaviour, optimise promotional strategies, attract […]

Reading Time: 5 minutesWhen you’re growing a business online, you’re pouring significant money and effort into promoting your business to attract customers. That’s why executing a marketing campaign has to be done right. You need to choose the right strategies to achieve the best results. How do you know if your marketing efforts are paying off? If you’ve […]

Reading Time: 4 minutesPromoting a blog on social media is one of the best ways to attract followers, gain a wider viewership, and generate profits online. Part of your content strategy should include consistent postings and updates to build a following. Regular postings give followers something to look forward to whenever they visit your social media channels. But […]