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Have you ever wondered why pinning other people's pins should be part of your marketing strategy on Pinterest?
Isn't it counterproductive?
Aren't you just showing your audience other people's posts?
Like, why though??
There's that question is again, why though.
So the question remains, why should you pin other people's pins on Pinterest?
Stick around, this is going to be good and I'm going to share with you four reasons why you should pin other bloggers posts on Pinterest.
Some of the links in this post are affiliate links which means I may receive a small commission if you choose to use my link to purchase a product or service from that particular link.
In many 2018 videos, Pinterest has come out and repeatedly said, pinning only our own pins is perfectly fine in their eyes and you will not get marked as spam for doing so.
But we're not only pinning for Pinterest's algorithm, but we're also pinning for people.
We're pinning to be helpful.
I loosely utilize the 80/20, 80% my own content and 20% content that supports my own content and is of high quality.
The biggest thing to remember about pinning other people's content is to not just pin willy-nilly without actually clicking through and looking at the post.
As of late, there have been a large number of spammy sites and stolen pins.
And Pinterest does look at the pins you are pinning that are not yours when evaluating how valuable your account is.
The point of your Pinterest account is to provide the most value possible to your audience so do that with your pins as well as pins that compliment that your content.
Whoa, stop the presses, Pinterest is a search engine?
Just kidding, I think by know most of us have heard that yes, in fact, Pinterest is a search engine and not a social media, but are we using it correctly?
Let's think for a moment about Google.
Google is also a search engine but what if there was only one source of information from just one person on Google?
First, how boring would that be?
And second, we all learn differently and one person is not going to be able to resonate and teach everyone in the world.
It just doesn't make sense! Pinterest is the same way.
Some people will resonate with particular bloggers while you'll resonate with other ones.
This isn't turning your audience away, but it's giving them more resources to choose from.
This shows your audience that your Pinterest page has a wealth of knowledge and that in itself will keep them coming back for more!
You want to provide value to your audience and you want to be the “go-to” for your niche.
This is where other people's pins come into play.
Each and every one of us has a different skill set, so when we pin other pins that are out of our skill set, we are an even bigger resource to our audience.
Maybe you're great at what to blog but not so great at the technical side of blogging, like setting up the website and getting a host.
So you create a board for those posts.
This shows your audience that they can come back to your Pinterest page time and time again and will always get value from you and the pins that you are pinning!
Two points can be made here.
When you pin other people's pins, they are more likely to return to your Pinterest profile and re-pin valuable content you have written, because it's a nice thing to do.
They also want to check out your blog posts and get value from your posts as well.
Not only that, because your Pinterest profile isn't just a walking promotion, your audience will spend more time on it and you will receive more click-throughs and more re-pins.
Giving yourself more traffic as well as getting your posts out there for more people to see.
If you'd like to take a deeper dive into Pinterest marketing, I highly recommend you check out this free course called Pinterest Primer by McKinzie of Moms Make Cents
Now that you know why in the world you should be repining other people's pins to your Pinterest boards, I want to share with you three of my biggest tips to getting more re-pins because trust me, this is important!
This may add a little bit of time to your Pinterest pinning strategy, but dang it's worth it.
Unfortunately, on Pinterest, there are pins that either go nowhere, go to a spammy website or give a 404 error.
This doesn't really help you at all when it comes to getting re-pins.
The whole point is to provide value right, so if those pins aren't going anywhere, they won't give your audience value giving you fewer re-pins.
This also shows Pinterest that you don't share valuable content, so they won't show your pins in their Smart Feed as much.
Not so great for anybody!
You've heard it before but I'll say it again, you need to be pinning a lot, like a lot a lot.
You also need to be pinning consistently.
This is how you're going to get the most re-pins, provide the most value and show up higher in the Smart Feed which is where Pinterest shows you and your audience the most relevant pins.
If you want to get serious about pinning and pin on autopilot, check out Tailwind (free 100 pins) and see for yourself why everyone is talking about this incredible Pinterest app!
If your pin headings and/or the images on your pins are not resonating with your audience or boosting curiosity, people aren't going to click through and they're not going to repin.
I highly recommend testing out multiple pins for each blog post to get a feel for what your audience wants.
Because pins are so niche dependent, it's up to you to test to see what works.
And always make sure that the images you are using on your pins are relevant to your content.
People are scrolling very quickly and most of the time are only looking at the image so if your image doesn't pull them in or doesn't fit what your blog post is about, don't use it.
You can read more about maximizing click-throughs and repins here.
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