Reading Time: 4 minutes As content creators, we dutifully put out content regularly, not just to entertain or educate but also to build credibility in our respective niche industries. But let’s face it: sometimes, no matter how hard we try to attract specific audiences, they’re always unreachable.  That’s where influencer marketing becomes handy. What is influencer marketing, and how […]

Reading Time: 5 minutes When blogging about a primary topic, you can’t simply lump together all the information in a 45-page-long blog post without making your audience lose interest. It’s necessary to break down the subtopics into shorter blog posts to support the main topic.  Imagine your blog as a series of interconnected ideas, and each topic is a […]

Reading Time: 5 minutes Maintaining a fashion blog is a glamorous, not to mention profitable, business idea for anyone who’s into fashion. But just like anything in life, it takes real work to generate money online. The first step is to promote your fashion blog smartly.  Suppose you’ve been dutifully building your website with high-quality content and making the […]

Reading Time: 5 minutes One of the best things about blogging is you can profit off your passions. Any blog can become profitable as long as you have the intention to make money off your blog from the very beginning. That’s key because treating your lifestyle blog as a business lets you make the most out of every moneymaking […]

Reading Time: 4 minutes Being easily found online is a sign of a strong online presence. If potential customers can find your website on the first page of the searches, you are likely to generate higher organic traffic, which can translate to higher revenues. Whatever marketing strategy you’re implementing, it’s working! The opposite is true if your search ranking […]

Reading Time: 4 minutes Regardless if you’re a small business blogger, an influencer, a hobbyist, or a market leader, your blog should have a logo because it is the first thing readers see when they visit your website. A brand logo represents your brand; it’s one that you will use all the time for promotions. If you think that […]

Reading Time: 2 minutes Setting up a blog is easily done these days, but when we finally find our voice and create blogs that start to engage with others, we have to start taking the whole role of blogging seriously. Your blog is your own online home and your personal brand, making it critical to building a business of […]

Reading Time: 3 minutes Artificial intelligence, or AI, is nothing new to content creation. Nowadays, it’s normal for bloggers to use AI to write blog posts. Because content is much quicker to produce, optimisation becomes easier too. That’s the reason why many bloggers are leveraging the power of AI.  But while AI is a helpful tool in blogging, it […]

Reading Time: 3 minutes In SEO, it is encouraged to focus on creating evergreen content. Timeless content is beneficial in the long term as far as SEO goes. That said, seasonal content has its advantages too. In fact, evergreen and seasonal content benefits your overall search rankings. What is seasonal content, and how can it elevate your marketing efforts? […]