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Isn’t it wonderful that we live at a time when we could turn our passions into a successful brand? If you've been pursuing your passion and are ready to build a lifestyle brand to make money on the side and attract a sizable audience, you came to the right place!
In this guide, let’s discuss the nitty-gritty of growing a lifestyle blog – how to build an audience, keep your core readers engaged, and ways to supercharge your promotions for a stronger online presence!
A lifestyle blog can be two things: it can be niche-based or generalized. A niche-based lifestyle blog attracts a smaller group of people. The topics are more focused, typically covering everything that happens on your day.
On the other hand, a generalized lifestyle blog covers more topics, ranging from health, wellness, meditation, home decor, traveling, DIY, etc. Which format to choose will be entirely up to you, it really depends on the kind of people you want to attract and the community you want to build.
Ever wonder why virtually all solopreneurs have their own lifestyle blogs? Owning a successful lifestyle blog is a profitable business. It opens the door to various money-making opportunities, too, such as:
When you’ve built a successful lifestyle blog, companies will become more interested in sponsoring your content for a price. You can promote your favorite brands or review products that companies send to you. You can keep all the free products after the reviews, and if the brands decide to feature you on their social media, you get more exposure too!
Yes, there are many benefits to being an influencer, but revenues and freebies will depend on your overall influence. You have to grow your audience to attract big-name brands. Here are some tips for growing your audience:
To attract more readers and keep current ones engaged, you have to cover a healthy range of topics. Focus on popular subjects like current trends, important happenings in your niche industry, or issues that get a lot of attention from your core audience. Your goal should be to provide a well-rounded experience for your readers.
You have to post blogs frequently to keep your content fresh and exciting. You don’t want to stagnate your blogging growth, so we suggest posting at least two blogs weekly. You can use a scheduler or create your to-do list to stay on top of your blogging tasks. During your free time, list down potential topics for future blogs.
Visuals or virtual assets are EVERYTHING if you’re building a successful lifestyle brand. This job is visually-driven, so your photos and website visuals must be attractive. Your website design must be attractive and organized to grab people’s attention. It’s a must to find a design template that presents your content beautifully if your niche is lifestyle, fashion, and/or beauty-based.
You’ll also need more than a few photos to make your blogs look good. You can buy stock images to start, then learn about photography to elevate your visuals on your own. When your biz is big enough, we suggest investing in professionally shot images to set your blog apart from the competition.
Virtually everyone’s on social media, but to ensure a successful marketing campaign, promote your lifestyle blog on popular social media sites among your core audience. You can check out your blog analytics to see which social media sites are popular among your readers and take it from there. Your tone should always be on-brand when promoting on social media sites to attract more people and avoid confusing your current readers. Most importantly, be active on social media because that’s what big brands want.
You have to spend money to earn money. While you can grow a lifestyle business without spending a single pound, you need to invest more to elevate your promotions and branding. Spending a few pounds each month boosting some images on Instagram or pushing your content on Facebook is a great way to attract more people. Offering occasional giveaways or contests will create a buzz among your readers. You need to grow your email subscribers and take your blogging biz to a different level.
As a blogger, your goal shouldn’t be just about earning more or scoring deals from big brands. The end goal should be to build an engaged tribe – a community that consists of like-minded people! You’ll have to be mindful of the topics you blog about to keep your readers' level of interest or engagement high. Turn your blog/social media comments section into a place where everyone can provide their own insights on topics that they care about. Use images that resonate with your core audience. More importantly, cater to your core audience as much as possible because your lifestyle blog is for your readers.
Building a successful lifestyle blog is by no means an easy feat, but with these tips, you can elevate your content, attract more readers, and perhaps, score great deals from big brands!
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