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Living the life of an influencer is a glamorous concept. You have the rare opportunity to indulge in your passion, build a following, and earn more than you thought possible.
If you're into fashion and lifestyle, you can blog about your personal style and make money on the side. Blogging as a lifestyle guru can become a full-time career too. According to Indeed, UK's average annual blog income is £29,15. Lifestyle bloggers from Manchester, Bradford, Liverpool, and London are some of the highest paid in the country.
Now you might think, thousands of lifestyle bloggers are out there; how can I stand out? Just like other forms of content marketing like podcasting or vlogging, blogging always has room for your unique voice and insights. Your unique perspective is something worth blogging about! Take this as a sign to start your own lifestyle blog right now.
These are the three critical things you need to implement at the start of your blogging journey:
Data and analytics are two of the most important things you need to set up if you are serious about earning money through your lifestyle blog. This has to be set up from the beginning, just as you've set up the blog.
You can gain a deeper understanding of your audience and target market through data and analytics. You'll know what topics they're interested in by checking your highest-performing blog posts. You'll learn the demographic of your ideal client by monitoring Google Analytics. You can also create a more well-rounded marketing campaign by basing your strategies on analytics. Setting up Google analytics is very easy if you're using a Showit x WordPress blog.
Search engine optimization must be implemented while creating the website and blog. It involves using relevant keywords to strengthen your online presence. Essentially, your primary keywords will make it easier for readers to find your content online. Without SEO, your website or blog site could end up being buried in the searches. Using well-researched, relevant long-tail keywords is crucial to building an audience.
Virtually all subscribers check their inbox daily, with some checking 20 times a day! Of 99% of email users who frequently check their email daily, 58% are consumers. Email generates about $42 for every $1 spent. That's about 4,200% ROI!
In 2020, the global email marketing market was valued at $7.5 billion. By 2027, the global email marketing market is expected to balloon to $17.9 billion – imagine having a piece of that profitable pie!
Build and promote an email list from the start of your blogging journey. Email marketing remains the most effective way of promoting and monetizing a lifestyle blog. Email marketing gives you a direct line to your readers, which are potential customers who signed up for your content. If they signed up willingly, it's a sign that they are 100% interested in whatever you say or sell.
Don't expect your lifestyle blog to make money right away. You have to provide quality content to build an audience. Once you have a decent following, you must promote your lifestyle blog across platforms to widen your reach. Monetizing a blog is a long-term commitment, and you must lay the foundation to succeed!
If you haven't set up a lifestyle blog yet, here is our in-depth guide. Once you're done setting your website, think of ways to grow your audience because this is crucial to the success of your blogging business. Categories for a lifestyle blog include:
You will plan your lifestyle content on the categories you chose for your lifestyle blog.
This is an excellent opportunity to earn commissions for aspiring influencers because you don't need a massive following to make money on the side. As long as you have an engaged audience, you can promote affiliate products. The key is to promote products that are helpful or relevant to your followers. Choose an affiliate program and embed the affiliate products' codes on your blog posts. Once a reader clicks the link, you will earn a small commission.
Adding Google AdSense to your blog can be profitable too. It's not as profitable as affiliate marketing, but it's an excellent start for newbie lifestyle gurus. Essentially, ads from Google are shown on your website. If the ads catch the eye of your readers and click on them, you will earn a small commission. Because Google AdSense is easy to set up and maintain, many bloggers prefer it more than some ad services.
If you have a decent following, you might qualify to produce sponsored content such as sponsored blogs, videos, podcasts, images, etc. You'll get paid for promoting a specific service or product. For example, if you're working with a jewelry brand, posting photos wearing some of their pieces could earn you commissions. In some cases, the brands will write the posts for you to publish on your blog and social media.
Because it can take some time before your blog earns money on its own, you can sell your services to earn money in the short term. Since you're already blogging, you can offer freelance writing services or edit images. If you have a knack for SEO or email marketing, you can put together a mini course, ebook, or tutorials using Kajabi or Canva and sell it as a digital product. If you are good with social media promotions, you can offer to manage social media accounts for better promotion. To do this, you must build your portfolio and create a “Work with Me” page on your website.
If say, you've started gaining a significant following on your blog, you can start selling your own merch such as fashion accessories, clothing, subscription boxes, planners and stickers, print-on-demand products, leather goods (wallets, totes), supplements, and other products. Again, be sure that the products are relevant to your lifestyle blog to connect with your target audience.
If you're gaining higher blog traffic, consider joining blog networks to earn money. Note that blog networks have their own rules, and many have a minimum amount of traffic needed for approval. Blog networks offer pay-per-click and cost-per-mille ads. Pay per click generates a small sum for every click, while cost per mille pays a dollar to ten per 1000 impressions.
As your lifestyle blog grows, so makes your connection. You can use your business relationships to build popularity and trust while earning money on the side. Look for fellow content creators, lifestyle bloggers, and location-based independent companies and seek opportunities for partnerships, collaborations, investments, etc. Develop a product, program, or service with these individuals or brands and start promoting it on your blog.
When it comes to making money from your lifestyle blog, success boils down to the value you offer your readers. Promoting products, services, or partnerships that do not align with your brand will only confuse your readers and perhaps, put off potential customers. As long as you are mindful of the kind of content you put out there, promoting different products and services will be a natural progression of your blogging business.
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