Reading Time: 3 minutes Influencer marketing has gradually replaced celebrity endorsements, and that’s great news for solopreneurs and small business owners. Why? It makes promotions with a popular personality more accessible than ever before. But if you’re still on the fence about influencer marketing and wondering what a team-up can do for your brand, you came to the right […]

Metrics are crucial for marketing success, but which ones matter 1

Reading Time: 5 minutes When you’re growing a business online, you’re pouring significant money and effort into promoting your business to attract customers. That’s why executing a marketing campaign has to be done right. You need to choose the right strategies to achieve the best results. How do you know if your marketing efforts are paying off? If you’ve […]

Reading Time: 4 minutes Promoting a blog on social media is one of the best ways to attract followers, gain a wider viewership, and generate profits online. Part of your content strategy should include consistent postings and updates to build a following. Regular postings give followers something to look forward to whenever they visit your social media channels. But […]

Reading Time: 5 minutes Nothing beats working from home – it made life easier (and more productive!) for solopreneurs, digital nomads, office folks, and busy bloggers (mom bloggers, travellers, etc.)  Working from home means you don’t have to travel to the office, you can work without dealing with meddling co-workers, and you have lots of quiet time and all […]

How do Fashion Blogs Make Money 1

Reading Time: 5 minutes Maintaining a fashion blog is a glamorous, not to mention profitable, business idea for anyone who’s into fashion. But just like anything in life, it takes real work to generate money online. The first step is to promote your fashion blog smartly.  Suppose you’ve been dutifully building your website with high-quality content and making the […]

How to Run a Business as an Introvert 1

Reading Time: 3 minutes Don’t let your introverted personality keep you from becoming a successful entrepreneur. Use this to your advantage, here are ways how! When we think about an entrepreneur, most of us have visions of a sharply dressed sales rep with a generous smile on his face – ready to talk his way into sealing one deal […]

6 Things You Need To Declutter From Your Business 1

Reading Time: 3 minutes Does your business need a little decluttering? When you’re decluttering a space, you’re bringing in new energy into your home. The same thing can be said for business; it needs decluttering too!  It’s too easy to get stuck in the day-to-day operations of your business when there are too many things going on! With a […]

So what does it take to become an expert_ Here are some tips 1

Reading Time: 4 minutes Why does every entrepreneur aspire to be an expert in their respective niche? It’s the same way that aspiring influencers want to be perceived as important personalities in their respective industry.  Market leaders, industry experts, the “movers and shakers” of the industry are called such because their opinions matter. They have the loyalty of their […]

How to Optimize Your Social Media Marketing for Mobile 1

Reading Time: 4 minutes According to GSMA real-time intelligence data, 5.28 billion people uses a mobile device to access the internet. That means  66.92% of the world’s population has a mobile device.  Mobile devices like smartphones are continuously evolving alongside social media. As a business owner, you need to keep up with the changes to stay on top of […]

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