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Maintaining a fashion blog is a glamorous, not to mention profitable, business idea for anyone who's into fashion. But just like anything in life, it takes real work to generate money online. The first step is to promote your fashion blog smartly.
Suppose you've been dutifully building your website with high-quality content and making the right connections. In that case, it's possible to earn a six-figure income as a fashion blogger and, perhaps, even rub elbows with popular fashion influencers, attend glitzy events, and collaborate with big brands.
If you know nothing about optimising blog posts, monetising a website, or building a brand in a deeply saturated industry like fashion and style, this guide is for you! In this post, let's talk about ways to spread the word about your fashion blog and how to monetise it for higher revenues:
Before we list down the many ways to promote your fashion blogs, let's take a look at ways to make money off your blog:
Joining an influencer network or affiliate program and selling affiliate products is one of the quickest ways to earn a commission with a fashion blog. You make a small commission every time a reader clicks on the affiliate link on your blog post. One of the hottest style networks is LTK, which lets users “shop” for products you feature on the app. You can dress up and have fun creating looks while earning commissions off your recos.
Collaborating with fellow style influencers or fashion brands will give you the exposure you need to grow your brand and attract audiences you previously could not reach.
You don't have to gain a huge following to attract collabs from beauty brands because many prefer micro-influencers. Once you've successfully built a decent following, you're likely to catch the attention of certain brands or retailers. This can lead to paid collaborations or sponsored content, enabling you to earn commissions while building credibility as a style maven.
One of the best investments you can make as your viewership grows is to create and sell your own products. These products can be strictly digital, or you can create your own merch. Some e-products to sell include ebooks, online workshops, style or fashion guides, and even personal shopping services. If you're running out of space in your closet, you can create an online fashion closet on your website and sell preloved pieces for a profit.
One of the best ways to monetise a fashion blog is to build a community of engaged followers and then use this platform to promote whatever product or services you're selling, including a mentorship program. Your readers and followers could sign up for your mentorship program to access exclusive content, mini-courses, complete courses, and other paid content. You can encourage signups by offering incentives like a freebie or an ebook.
Newsletters, ebooks, premium courses, comprehensive guides, and digital assets can be sold as exclusive content. You can offer monthly or one-off free access to these products. Because these are exclusive content, the content shouldn't be published anywhere else on your site.
Now that you've got an idea of how to monetise your blog, let's discuss the many ways to promote your business. Promotions and monetisation go hand in hand. If you've done a good job of spreading the word about your blog, you can start earning a profit off your reputation by:
Regardless if you don't have any initial plans to sell anything or you're thinking about making money on your blog in the distant future, you should grow your email list at the very start of your blogging journey.
It is easier to sell a product if you know who your ideal clients are. That's what the email list is for. Building an email list gives you a list of engaged readers. These are people who are willing to receive marketing messages from you. Once you've thought about starting a newsletter, selling exclusive content, creating an online community, promoting a branded collab or all of the above, you can use this list to make a killing.
If you're marketing on social media, SEO doesn't have to play a significant role in your promotional efforts. But if you want to top Google's searches, for example, then SEO must be a top priority from the very beginning. Building a popular website will require SEO because your online presence depends on your website's search rankings.
Keyword researching: To start, you must identify your primary keywords through keyword research. Your primary keywords are the words or phrases you'll use to build your content. These are words that people will use to search for your fashion blog. We highly suggest signing up for Google's Keyword Planner to help you choose the best keywords to use.
Content strategy: Developing a content strategy lets you build a valuable resource for your audience. You need to outline topics your audience will love and consistently publish blog posts to build interest and attract an audience.
Link building: This is essential to SEO because Google and other search engines check the quantity of internal and external links on a website page. The higher quality of the links is, the better chances of topping the searches. Your link-building strategy will include adding internal and external links to the blog posts. The internal links are URLs from your own website, while external links are URLs from other websites.
Speed: Fashion sites that take forever and a day to load won't rank higher because Google prioritises loading speeds. Because fashion blogs are graphic-heavy, you must choose a lean layout and always compress images and branding visuals before uploading them to your website.
Guest posting is an excellent way to spread the word about your fashion site, attract new audiences, and drive traffic. This is also effective in building great relationships with other personalities in your industry.
You can check online for blog sites that cover topics relevant to your niche, then look for guest posting opportunities. If a blog site accepts guest posts, pitch an idea for an article. If you get the green light, submit the blog post and add one or two links to your blog site in the post's body, along with a short bio.
Everyone's on social media these days, so it's vital to find out which social media sites your target audience frequents and start marketing your fashion blog! Simply check the analytics to see the origin of your website traffic. If many people click from Facebook, for example, you'll get greater results if you focus on this social media site for promotions on this platform.
SEO and social media marketing will give you long-term results. Social media, in particular, will be helpful if you want to expand the type of content you put out apart from blog posts, such as videos or podcasts.
Sponsored and paid ads are effective in attracting more readers and followers online. Paid ads are ads you buy to boost your online visibility. The ads usually appear at the top right side of the searches. Go for paid ads if you want to attract as much attention to your fashion blog as possible in a short amount of time.
Sponsored ads are ads that brands offer to spread the word about their business. If you're getting offers for sponsored ads, it means you are starting to make a name for yourself in your industry. Some brands would pay established style influencers (think Kendall Jenner or the Hadid sisters) to promote their content across social media channels. Still, others invest more in micro-influencers.
While there are many marketing strategies to try and promote your fashion blog, try not to focus on a couple of strategies. Avoid implementing too many different campaigns all at once. It's better to master one or two strategies first so you can really see if your efforts are paying off. Develop a working system once you're generating great results, then gradually expand your plan.
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