Why Sales Emails are Filtered as Spam

Reading Time: 4 minutes Nothing frustrates an email marketer more than a thoughtfully-crafted email getting trapped in the spam filter. All that hard work wasted because your subscribers are not seeing your content. The thing is, even the most compelling and attractive email can get caught in the spam folder. And this goes even if the recipient explicitly requested […]

How to Calculate your Email Marketing ROI

Reading Time: 4 minutes You need to determine the profitability of your email marketing campaign to ensure that you are gaining and not losing money. By tracking the performance of your email marketing campaign, you can improve your game plan, future-proof your strategies, and identify challenges that are affecting your promotional efforts.  Despite the popularity of social media and […]

An eye-catching headline makes your content stand out in the searches and attracts more clicks. Go ahead and start brainstorming; here are ways to create catchy headlines for your blog

Reading Time: 4 minutes A search on Google presents plenty of websites to choose from. And with literally thousands of bloggers crying for the same target audience, standing out from the rest can be tricky. This goes no matter how well put together or how meticulously optimized the content is – it won’t get traffic if no one reads […]

Reading Time: 2 minutes As a small business owner, it can be tough to compete with larger corporations and their seemingly endless marketing budgets. However, with the right strategies and a bit of creativity, small businesses can effectively market themselves and attract new customers. In this blog post, we’ll discuss five marketing strategies that small businesses can use to […]

rookie mistakes in building personal brand

Reading Time: 5 minutes When you’re promoting yourself – as a personality and/or as a business – you’re telling your story; you’re revealing parts of yourself to appeal to a greater audience.  A personal brand exists whether or not you’ve created it for your business. Every piece of content you put out there is infused with your unique personality. […]

Mailchimp vs Flodesk Is It Time to Make the Switch

Reading Time: 4 minutes Two of the most popular email marketing platforms are MailChimp and Flodesk. MailChimp is the most well-known and widely used of the two because it’s been in the business for years. It is, in fact, one of the first email marketing software programs on the market. While MailChimp offers many features to grow an online […]

Signs Your Business Looks Unprofessional

Reading Time: 4 minutes When marketing a business, you want to put your best foot forward to make a great impression on prospective clients. But that’s easier said than done when people have become more perceptive of the way they see brands online. We are visually driven creatures and what we see affects how we perceive things, including online […]

Kajabi for Your Coaching Business

Reading Time: 3 minutes Kajabi is best known as a membership and course platform, but the service offers more than that! It provides an array of tools that will build and elevate your content to take your online business to greater heights!  If you’ve always wanted to use Kajabi to start a coaching business, you’ll find plenty of ways […]

How Creating Mini Courses will Benefit Your Business

Reading Time: 4 minutes A mini-course can be used to promote your business in so many ways. Use it to grow your email list, educate subscribers, promote an affiliate product, or as an incentive to grow your email list. Creating learning materials was not as easy as it is these days. Some apps and platforms can help content creators […]

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