Welcome to the Gillian Sarah


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Starting a business can be an exciting time for an entrepreneur. You get to build something from the ground up and offer your unique product to the public in hopes that you will gather an audience, loyalty, and relationships with your customers. One mistake many brands make and often continue to make for years while […]

BY Gillian Paterson | August 14, 2020 | Business

Don’t Make This Common Mistake When Building Your Brand

Branding mistakes people make

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Congratulations on taking the big step of starting your own business. Or perhaps you’ve been working under the umbrella of one name for years, and you’ve committed yourself to a rebrand that will represent your business more accurately. You’ve likely finished every other facet of your brand except this pesky business name. It can be […]

BY Gillian Paterson | August 10, 2020 | Business

How To Choose The Perfect Name For Your Business

How to choose the perfect business name

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The release of a new product launch, or even a website, is a huge deal for a small business. As a brand, a new launch can be embraced as an opportunity to build awareness and solidify and deepen the relationship with your audience, customers, and stakeholders.    Ensuring your launch is a success is critical, […]

BY Gillian Paterson | July 20, 2020 | Business

How to Celebrate Your New Launch

How to celebrate a launch

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Regardless of how far website design and coding has evolved over the decades, countless business websites still look like they were designed by their early 2000s predecessors. We fully support your love of boy bands and Pop-Tarts, but when it comes to your brand’s website, its time to attract customers that trust that you’ve joined […]

BY Gillian Paterson | July 7, 2020 | Business

What to Include on Your Website to Truly Deliver to Your Customers

What to Include on Your Website to Truly Deliver to Your Customers