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How to Use Tailwind for Instagram and Pinterest
Promoting a blog on social media is one of the best ways to attract followers, gain a wider viewership, and generate profits online. Part of your content strategy should include consistent postings and updates to build a following. Regular postings give followers something to look forward to whenever they visit your social media channels.
But it's sometimes hard to stick to a regular schedule when you're a busy entrepreneur juggling many things simultaneously.
That's when automation tools like Tailwind come in handy.
These are the best tools for busy marketers running the show on their own and having routine tasks that consume a lot of time. Automation tools do all the heavy lifting, including automatic postings on social media, so you have more time to focus on other aspects of the business.
If you're on Pinterest and Instagram, we suggest trying Tailwind! Continue reading below to learn more about Tailwind and its amazing features for Instagram and Pinterest.
What is Tailwind?
Tailwind is an AI-assisted tool that lets you schedule posts on different social media platforms, specifically Pinterest, Instagram, and Facebook. It has a set of tools for specific platforms to help you save time on content creation, scheduling, and publishing so you can focus on other areas of your business.
Tailwind is especially useful for auto-posting pins on Pinterest and publishing images on Instagram – two of the world's biggest design-centric social media sites. While this smart scheduling app does not directly influence your Pinterest or Instagram growth, it is a valuable tool for optimising your content strategy and increasing reach and engagement.
Tailwind for Pinterest: The app presents the best times to schedule pins for maximum exposure. Its analytics feature tracks the performance of Pinterest boards and individual pins while discovering trending content for a more effective marketing campaign.
Tailwind for Instagram: The app allows for scheduled posts, presents the best times to publish posts, and measures user engagements and follower growth. It also offers hashtag suggestions to boost discoverability within Instagram and attract more followers.
Advantages of Using Tailwind for Pinterest
Why use Tailwind for Pinterest? Here are just some of the many benefits of using this tool for your Pinterest marketing strategy:
Better content planning
Having the option to post your Pinterest pins in advance gives you more time to visualise your strategy and improve your content quality. By spending more time planning your content strategy, you'll be able to come up with pins that'll attract more eyes.
Automated pin posting and resharing
Hands down, the best feature of Tailwind is its ability to automate pin posting and sharing. The app outlines the best times to post pins to attract active users easily and drive traffic to your website. Its “SmartLoop” feature lets you continuously reshare your most popular pins on auto-pilot. The tool also has a bulk upload feature, so you can upload multiple images simultaneously to save time.
Built-in analytics
Measuring the metrics is crucial in achieving marketing success on any platform. Tailwind's built-in analytics collect helpful insights to help you refine and future-proof your Pinterest marketing strategy.
Increase engagement
By implementing the data collected by Tailwind's analytics tool and developing a more effective content strategy, you'll see a gradual increase in user engagement. More and more people would start pinning and resharing your content across all platforms, social media, and beyond.
Join tribes
One of the core features of Tailwind is called “Tribes,” and it's a collection of online communities. You can meet with like-minded marketers in these communities to widen your network, share insights, and expand your reach.
Advantages of Using Tailwind for Instagram
Tailwind is a social media management and scheduling tool that can enhance your presence on various social platforms, including Pinterest and Instagram. Here are some benefits of using Tailwind for these specific platforms:
Wider reach
Thanks to Tailwind's built-in analytics and insights, you can track your highest-performing posts, schedule the best times to publish posts, and determine the best strategies to implement on Instagram. The data covers engagement rates, follower growth, likes, and comments. Use the data to improve your content strategy for a wider reach. Tailwind also has tools to engage with your IG followers to boost engagement and build a solid online presence.
Hashtag suggestions
One of the best features of Tailwind is its hashtag suggestions. Hashtags need no introduction; it's a set of relevant words users key into Instagram (or online) to search for specific topics. Tailwind's hashtag suggestions provide keywords users will likely use to find your content. The hashtag suggestion tool makes your content easier to find and more organised.
Curate user-generated content
User-generated content or UGC refers to content created by followers. These pieces of content are related to your brand or product and are quite the PR gold. Using Tailwind, you can host contests or promos and ask your IG followers to send UGC, which you will then feature on your IG. Hosting a contest or giveaway promos helps boost engagement and build trust. Collecting and featuring UGC on your profile, along with a shoutout, will attract new followers and excite existing followers.
Cross-Promote
With Tailwind, you don't have to switch between apps to promote the same content. The platform supports different social media sites, so you can post from your dashboard and publish the same content across multiple platforms. Apart from Pinterest and Instagram, Tailwind supports Facebook, LinkedIn, Twitter, TikTok, X, and Google Business Profiles. The platform recently announced support for YouTube in the future. The support will definitely simplify your cross-promotion efforts.
Competitor Analysis
Keeping tabs on the competition is crucial in developing an effective marketing strategy. Tailwind lets you monitor your competitors' Instagram performance so you don't have to analyse each one manually. With the insights collected, you can improve your marketing efforts to be two steps ahead of the competition.
Combined with a well-planned content strategy, Tailwind gives you all the tools you need to dominate every popular social media platform. It offers so much more than scheduling posts! It enhances your social media presence across popular social media platforms while helping save time to do so much more.
[…] Social media is so important if you want to market your channel. As a business, your presence is everything. If you can take the time to grow it then people will see you around more and it’ll make a major difference to your overall campaign. It takes more than just a profile for you to make it on social media. You have to make sure that you are posting relevant content and you also need to give readers a good reason to follow your account. When you have amassed a good amount of followers, you then need to encourage them to stay connected by responding to them online. […]