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Using LTK to Measure Performance and User Engagements
LiketoKnow.it (LTK) is a style and lifestyle app enabling aspiring influencers to attract a following and earn commissions. While much has been said about LTK's new look and app, we highly suggest maximising the wealth of information from its analytics tool.
The LTK analytics gathers valuable information to understand user behaviour, optimise promotional strategies, attract a target audience, and measure performance and user engagement. How to make the most of the treasure trove of information from the LTK app? That's what this guide is all about!
Understanding LiketoKnow.it Analytics
Like any data-gathering tool, LTK analytics gathers various data and insights to develop an effective marketing plan and measure user engagement. These data, called metrics, include:
- Reach and Engagements
- Clickthrough Rate (CTRs)
- Conversion Rates
- Top Performing Posts
- User Demographics
The data can help you refine your content strategy and make data-driven decisions, ensuring your chosen strategy is tailored to your audience for maximum impact.
Reach and Engagement
LTK makes it easy for influencers to track and assess users who have viewed your content. From here, you'll know how impactful a post is to your target audience. You'll also discover how many likes, comments, shares, and saves an image has attracted. Reviewing the data lets you know what types of content your followers love!
Click-Through Rates (CTRs)
This data measures the number of clicks a link has generated. Analysing the CTRs enables you to determine just how well-liked a product is, how strong your recommendations are, and how influential you are in selling products. This metric allows you to make every post profitable and attractive to your audience. A post with a high clickthrough rate indicates high user engagement and a compelling call to action.
Conversion Rates
How much money are you making as an LTK lifestyle guru? You'll find out by analysing the conversion rates. Tracking the conversion rates lets you determine how much revenue every post generates. On the LTK app, you can link specific products or brands and track which products are getting a lot of clicks. The clickthroughs often lead to actual purchases.
Top Performing Posts
The analytics of your top-performing posts reveal a lot about your target audiences, such as user behaviour, preferences, and the kinds of content that are popular in a specific demographic. On LTK, studying insights on your top content allows you to replicate success with previous high-performing posts and develop a marketing strategy to get your ideal client's attention.
User Demographic
Analysing the user demographics enables you to determine vital details about your most active followers, notably their:
- Age
- Location
- Gender
- Source
These metrics will help you develop a customised promotional campaign, ensuring your content resonates with a specific group. You can also establish adaptable content to reach the right audience.
LTK collects data that enables you to develop a more strategic approach to content marketing. Marketing to the right people allows you to make the most out of every campaign and boost audience reach and engagement, ultimately leading to high conversions and potential partnerships and sponsorships with influencers and big brands. So go ahead, check out the LTK analytics right now, and see which aspects of your marketing strategies require an update.
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