Reading Time: 3 minutes Influencer marketing has gradually replaced celebrity endorsements, and that’s great news for solopreneurs and small business owners. Why? It makes promotions with a popular personality more accessible than ever before. But if you’re still on the fence about influencer marketing and wondering what a team-up can do for your brand, you came to the right […]

Various social media platforms and formats you should know to boost your marketing effort 1

Reading Time: 5 minutes Social media marketing remains one of the most effective promotional strategies because over 60% of the population is on social media. Because everyone’s on social media, reaching out to specific audiences and growing an online business is much easier. While marketing on ALL social media sites may sound like a great idea, it could backfire […]

How to make the most of the treasure trove of information from the LTK app 1

Reading Time: 2 minutes (LTK) is a style and lifestyle app enabling aspiring influencers to attract a following and earn commissions. While much has been said about LTK’s new look and app, we highly suggest maximising the wealth of information from its analytics tool. The LTK analytics gathers valuable information to understand user behaviour, optimise promotional strategies, attract […]

Reading Time: 4 minutes Joining an affiliate marketing program is one of the easiest ways to make money online. All you have to do is choose the products you want to sell, create marketing materials and content around these products, and start promoting these on your blog site and social media.  What’s great about affiliate marketing is you can […]

How to Use Canva to Build Your Brand Style

Reading Time: 4 minutes Your business is represented visually by your branding elements. Through branding, you can shape how people perceive your brand. We’re not just talking about your logo but all the visual attributes that people associate with your brand. Your branding style ensures that all the visual representations of your business are consistently on-brand.  What is a […]

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