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Blogging can be an amazing money-making venture, especially for anyone wanting to become a social media influencer. And if you've been blogging for quite some time, you're probably putting in hours of your time writing and perfecting every post before tirelessly promoting it across social media.
It would be frustrating if, despite your efforts, you're not seeing a positive impact on online promotions.
Social media is the best place to promote a blogging business because it's free, everyone's in it, and Google prioritises sites with a great online following on social media platforms.
Most social media sites, particularly Facebook, Instagram, Twitter, and TikTok, are free to use. You can register with a regular account and then turn it into a business account at some point. There's no premium on either free or business accounts. And when you convert your personal account into a business account, you'll unlock a suite of tools for promotions and analytics.
About 59.9% of the population (approx.4.8 billion) are on social media. Facebook remains the biggest, most widely-used social media site in the world. The second most popular social media site is YouTube, followed by WhatsApp and Instagram. Social media is used not just to interact socially but for product research, customer service, and community interactions. Whatever preference you have in terms of content, there is a social media site that specialises in it. This makes social media platforms the best place for promotions and branding.
While search engines like Google won't show infos-derived content on the searches, marketing on social media sites will indirectly increase search visibility and organic search rankings. Marketing on social media generates metrics that matter a lot to search engines, such as likes, comments, and shares. Marketing on social media boosts credibility, trust, customer loyalty, and brand awareness.
The best way to start your social media marketing campaign is to conduct market research, use the most Google-friendly blogging platform (that's WordPress or Showit), and measure the metrics. All of these factors will help you develop an effective marketing campaign. Now, let's go on about the actual marketing. Here are ways to promote your blog on any social media platform effectively:
Before considering which social media sites to use, you must know which platforms are popular among your target audience. Different social media sites are popular for different types of content. If you don't know where your audience is, you might waste precious time and effort promoting on the wrong platform and get dismal results.
To know your audience, you should do two things: conduct market research and monitor the analytics.
Conducting market research gives you valuable insights into your target audience's demographics, particularly gender, age groups, and geographical data. Some social media sites are popular among women, like Instagram and Pinterest. In contrast, places like TikTok and Snapchat are favoured by Gen Z. Sites like Twitter and LinkedIn are often used by young professionals (millennials). At the same time, Facebook remains the most widely used across all age groups.
Measuring the metrics is just as important because it will help you pinpoint what social media sites are popular among your readers. Measuring the metrics enables you to determine which social media channels give you the best results and how much impact your posts have on your target audience. It also helps you improve your social media strategies and make data-driven decisions.
Social media platforms are ever-growing, and it can be overwhelming to promote on multiple channels. You might spend time on sites that do not generate the expected results. The one thing to remember when promoting any business online is to choose the right network. Go for social media sites that support your goals, one that your audiences frequently use, and post content your target audience loves.
For example, audiences that love long and short videos best use social media sites like YouTube and Instagram. Twitter and Facebook are best used for interacting with followers, sharing links, and building a community – these are best used for building brand loyalty.
By choosing the right social media sites, you can develop the correct type of content, voice style, and forms of messaging that your ideal client prefers. And though trends come and go, marketing on the right platform lets you quickly adopt new features and trends so your business grows with your audience.
The popularity of social media sites can rise and fall quickly, and to make sure the platform you choose to market on remains popular among your target audience, make a habit of being up to date with social media statistics. This way, you can predict the longevity of a social media platform and make necessary changes once you're no longer getting positive results from a particular site.
You can use free and paid tools to review the metrics of popular social media sites like Facebook, Instagram, Twitter, Pinterest, and YouTube.
Once you've learned which social media sites can give you the best results for the long term, you can start customising the content according to the platform to communicate your marketing messages better.
High-quality text content is no longer enough for social media promotions. Blog posts with beautiful images get more clicks than text-based content alone.
And here's the thing: Social media users are very design-centric. Users won't click on the link if a blog post doesn't come with nice images. To attract social media users, your visuals should be attractive, high-res, and well-composed. We suggest shooting your pictures using your smartphone and focusing on the lighting and composition.
Of course, don't sacrifice fast loading speed with high-quality images. Always compress the photos before uploading them on your blog site. Don't forget to optimise every image with your primary keywords and add a custom title and description for better SEO results.
Having a lot of users on social media means you can promote your business to a wider audience. But the same thing can be said for your competitors. Because there are millions of other businesses on social media, some marketing messages end up getting less attention. We highly suggest promoting your blog posts more than once to market your business effectively and keep your brand in your customers' minds.
You want to be consistent in terms of posting marketing messages. This helps build an audience. On social media, promoting the same content repeatedly is acceptable. You have to experiment with the ideal frequency for posting and what content gives you the best results on specific posts. What you want to avoid is sharing the same content too often.
Apart from developing a content marketing strategy, keep your content organised with a content calendar. This ensures a consistent stream of content on a regular basis and achieves whatever engagement goals you have. Calendar apps like Tailwind, for example, let you plan out and schedule content for Instagram and Pinterest. Similar apps like Later.com can be used for other social media platforms like Facebook.
It helps to make sharing easier between followers when you're trying to market a business and widen your reach. Don't make followers jump through hoops to share your content. Always add social media buttons on every blog post so readers can click on any of these buttons and share your post on their choice of social media platform.
Website builders like Showit and WordPress have social sharing buttons for top social media sites (Facebook, Twitter, Pinterest, LinkedIn, etc.) that you can activate so the buttons will appear at the top or bottom of every post. When the button is clicked, you get the option to share the post on a specific platform.
Some website builders let you set share buttons on specific parts of the post body to share a quite, a subhead, or a title of a post on Twitter. These social media buttons can be written into your website code or use a plugin for easy installation. After adding easy social sharing buttons, make a point to promote the feature across social media platforms to encourage readers to use them.
Be mindful of the relevance of every post you publish and promote on social media. Timely and relevant content will give you far better results.
For example, it makes sense to post autumn-related blog posts on social media if it's autumn season. If it's the holiday season, holiday-themed posts will make more impact. It does not make sense to post about winter in the middle of the summer or share New Year celebration ideas in July.
Any seasonal posts can be reshared as long as these posts remain helpful to your readers. A balance of evergreen and seasonal posts is a great idea to maintain engagement. Apart from posting your own content, share useful links from other sources.
Paid ads are available for business profiles. If you haven't converted your personal account into a business account, now's a good time to do it. A business account gives you access to proportional tools and analytics that'll help boost your online presence and improve your marketing efforts.
By investing in ads, you will gain more followers. That said, depending solely on paid ads can be quite the investment, so a mix of fresh content, repurposed content, and ads should give you the balance you're looking for.
Most social media platforms make it easy to create ads; click the “boost” button, and you're good to go. But to make each ad count, customise the details by choosing the right demographic, being selective of the post you want to boost, and measuring the metrics to see if your campaign is working.
Promoting on social media can significantly improve your online visibility and user engagement. However, you must market your blog the right way to achieve better results. By understanding your target audience, crafting compelling content, and consistently engaging with your community, you can harness the power of social media to its fullest potential.
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