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SEO isn't a one-time process; it's something you implement over time to improve the outcome.
Ensuring proper indexing by search engines is crucial for your website for many reasons. First and foremost, it makes your website content discoverable on the searches. A well-optimised website generates more organic traffic because of the higher page ranking.
If you are on Showit, SEO is infinitely easier than that of other website builders.
When preparing your website for search engines, consider how easy it is to use different techniques and follow SEO best practices. Pay attention to customising SEO descriptions, HTML text tags, image alt text, H tags, and other on-page SEO settings. Also, make sure you can focus on specific keywords. This applies whether you're improving an existing site or creating a new one.
Beyond the regular pages on your site, think about how well your blogging platform supports SEO. Check what customisation and SEO help it offers. With Showit, you can use a WordPress blog and add a Yoast SEO plugin to implement your SEO plan.
How do you leverage the SEO tools provided by Showit in the backend of your website? Here are some tips:
Inserting your primary keywords in the page title and meta description is crucial in SEO in various ways. For one thing, search engines use the page title and meta description to understand the content of a page. By including your primary keywords, search engines organise your content for every search by relevance. This increases the likelihood of being displayed in search results.
When users see search results, they often decide whether to click on a link based on the page title and meta description. Including relevant keywords helps users quickly identify that your page matches their search intent, leading to a higher click-through rate.
Search engines often highlight the searched keywords in the search results. If your page title and meta description contain the user's query, it may be bolded in the search results, drawing more attention to your listing.
Page titles and meta descriptions are concise. Make the most out of it by including your brand name, what you do, and your primary business location for optimal visibility.
In Showit, a page consists of various canvases. Ensure that you organise elements within each canvas to help Google recognise the most crucial content on your page.
Organising elements in each page canvas in Showit is vital for a more effective and SEO-friendly website. The structure makes it easier for search engines to index the website and determine its content hierarchy.
Proper organisation ensures that the content on your page is easily readable. Users can quickly scan through the information, find what they need, and understand the context of your message. It also improves user experience because of the easy navigation.
On Showit, you can arrange the elements to ensure the most important content appears first on every search. This makes your website easier for users to interact with.
Text tags play a vital role in on-page optimisation on Showit websites because they help search engines understand the importance and hierarchy of content. Using proper text tags like H1, H2, and H3 cues search engines which parts of your page are more significant.
For example, your main heading (H1) should capture the most critical topic, acting as a title for the page. If there are subtopics or subsections, using H2 and H3 tags helps organise and prioritise them. This organisation makes it easier for search engines to comprehend your content and enhances the overall user experience.
Think of text tags as a clear roadmap for search engines to navigate and understand your content, which can positively impact your SEO performance.
Large images can slow down your site, impacting the user experience. On Showit, there are different ways to optimise images for speed and searchability:
Using blog templates in Showit instead of regular pages lets you access powerful SEO tools, settings, and plugins native to WordPress, including Yoast or SEOPress. This allows you to optimise your content more effectively and achieve better results.
Also, changes made to your blog in WordPress automatically reflect on your Showit site with a blog template. This dynamic synchronisation ensures that your content is always up-to-date without manual adjustments.
Using blog templates helps maintain a consistent look and feel throughout your website, including your blog. This consistency is crucial for branding and provides a seamless user experience.
It's also worth noting that blog templates are designed to work seamlessly with WordPress, optimising performance and responsiveness. This ensures your blog content loads quickly and provides a positive user experience.
Showit is incredibly user-friendly, so optimisation is much easier to implement. As long as you use relevant keywords and phrases to optimise your Showit website, you will start seeing positive results from your marketing efforts.
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