Showit SEO Services
Your Showit site looks beautiful. Now let's make it findable. Showit SEO from a Design Partner who has been building on the platform since 2017.
Is Showit good for SEO?
Yes, and the question comes up so often it is worth answering properly.
Showit gives you everything you need. Custom page titles and meta descriptions, control over heading tags, custom URLs, alt text, and a WordPress blog underneath with the full plugin toolkit. On the technical side there is nothing meaningfully missing.
The reason Showit sites have a reputation for poor SEO is not the platform. It is that Showit attracts people who care deeply about how a site looks, and design-led builds tend to skip the parts nobody sees.
Every text box gets styled and almost none of them get tagged, so a page ends up with six things that look like headings and no H1. Images go up straight from the camera at four megabytes each. The mobile version, which is built separately, gets half the attention. And the site launches with five pages, none of which target anything anyone is actually searching for.
None of that is Showit's fault. All of it is fixable. That is the work.
I have been building on Showit for eight years, as an official Design Partner (10 years in total), and I also created the Canvas Builder, a design system used by other Showit designers to build client sites.
Which means I am not learning your platform on your budget. I know where the SEO settings hide, which ones matter, which ones do nothing, and what breaks between the desktop and mobile canvas. I know the difference between the blog packages and what each one costs you in SEO terms.
I also write. That combination is the point, because most Showit SEO work fails at the content stage rather than the technical one.
A Showit Design Partner since 2018
The structure is deliberate. Each keyword page sits at the centre of a small cluster. Three to five articles surround it, each answering a related question, each linking back to it.
The articles pull in people who are researching. The internal links pass authority to the page that sells. And the page that sells has the credibility of a site that clearly knows the subject standing behind it.
Done for one service, that is a cluster. Done for four or five, that is a site that ranks.
How they work together
Keyword pages get you found by people ready to buy. There are not many of them, and there is only so much you can build before you run out of services to write about.
Blog content does two other jobs.
The first is reach. It catches everyone asking questions earlier in the process, before they are ready to hire anyone. What does a wedding photographer cost. How far in advance should I book. What happens if it rains. Those people are not buying today, but they are choosing who to trust, and if you answered their question they will remember.
The second job is the one people miss, and it is why this matters more than the traffic. Google is not just assessing pages, it is assessing whether your site is a credible source on a subject. A site with twenty substantial articles about wedding photography is treated as a wedding photography site. A site with five pages and no content is treated as a brochure. When a new page goes up on the first site, it ranks faster and higher, because the site has earned the benefit of the doubt.
That is what authority means in practice, and it is why the two layers are sold together rather than separately. The articles make the keyword pages rank.
Layer three: blog articles that build authority
This is the one that changes your enquiries, and it is the thing almost no Showit site has.
A typical Showit site has Home, About, Services, Portfolio, Contact. Five pages, and only one of them, Services, is trying to rank for anything. So the whole site is competing for a single broad term against everyone else in your industry, and losing.
A keyword page is a page built for one specific search. Not a section on your services page. Its own page, with its own URL, its own title, and content that exists to answer that one query completely.
A wedding photographer does not need a services page. They need a page for wedding photography in the city they work in, a page for elopements, a page for engagement shoots, a page for each venue they shoot at regularly. Someone searching for a photographer at a specific venue is a much warmer lead than someone searching for a photographer, and there is almost no competition for it.
The same logic works for any Showit business. A designer builds pages for each service and each platform. A coach builds pages for each programme and each problem they solve. A therapist builds pages for each modality and each area they serve.
Each page is written properly, targets one search, links into the pages that convert, and keeps working indefinitely. Ten good keyword pages will do more for you than a year of social media.
Layer two: keyword pages
The technical groundwork, done across both halves of your site because Showit and WordPress are configured separately and people routinely do one and forget the other.
Page titles and meta descriptions on every page, unique and written rather than auto-generated. Heading tags applied properly on desktop and mobile. Image compression, renaming and alt text. Site speed, which is where most Showit sites lose ground. Search Console and Analytics connected. Sitemaps submitted for both the Showit pages and the WordPress blog, because they generate separately and one of them is usually missing.
This is a few days of work and it is the floor, not the strategy. It stops your site being penalised. It does not by itself make you found.
Layer one: foundations
Three layers, and they build on each other. The first is a one-off fix. The second and third are what actually generate traffic.
What Showit SEO actually involves
Who I work with
Showit site owners whose traffic does not match the quality of their site. Photographers, designers, coaches, therapists, planners and creative service providers, mostly across the UK and US.
I also work with Showit designers who build beautiful sites but do not want to handle the SEO or copy side. If you are handing clients a finished design and quietly hoping they sort the content out themselves, that is a gap I can fill on a white label basis or as a direct referral.
If you have just launched, foundations plus a first cluster is the right starting point. If you launched two years ago and nothing has happened since, you probably need a keyword audit before anything else, and that is where we would start.
What I don't do
I do not buy links or run guest post schemes.
I do not guarantee positions, because nobody can.
I am not a technical SEO agency, so if your problem is a broken migration or something structural on a very large site, you need a specialist and I will say so.
I also will not tell you SEO is fast. Three to six months before meaningful movement is normal. If you need bookings this month, spend the money elsewhere and come back to this when you can wait.
05. Review
Search Console shows what is landing. We build more of what works.
How it works
01. Audit
I go through your Showit site and your WordPress blog, find what is missing, and check what you currently rank for. You get a plain list of problems and opportunities in priority order.
02. Foundations
Titles, descriptions, tags, images, speed, sitemaps, Search Console. Everything technical, on both halves of the site.
03. Keyword research
What your market actually searches, what your competitors rank for, and which pages are worth building. You get the plan before anything is written.
04. Build the cluster
Keyword pages first, then the supporting articles, all internally linked. Designed and written in Showit and WordPress so nothing needs handing back to a developer.
What it costs
Fixed-price blocks rather than open-ended monthly fees.
Foundations is a defined piece of work with a fixed cost. Keyword pages and articles are quoted in agreed batches, so you always know what you are getting. Most people start with foundations plus one cluster, see what it does over a few months, and then decide.
If you want content on an ongoing basis after that, it can be arranged monthly.
FAQ:
Yes. Showit gives you full control over page titles, meta descriptions, heading tags, URLs and alt text, with a WordPress blog underneath for content. The platform is not the limitation. Design-led builds that skip the invisible work are.
Usually one of four things. No heading tags set, because text was styled rather than tagged. Images uploaded uncompressed, making the site slow. Only a handful of pages, none targeting a specific search. Or no content at all, so the site has no authority on its subject.
Start with the technical basics on every page, desktop and mobile: unique titles and descriptions, correct heading tags, compressed and named images. Then build pages that target specific searches, and support them with articles. I have written a full guide if you want to do it yourself.
It depends on what you are doing. The advanced package gives you database access and unrestricted plugins, which matters if you are running serious content. The basic package is limited to a preset plugin list. I will tell you which you need before you upgrade anything.
Almost always the existing site. SEO work rarely requires a redesign. If the site is so slow or badly structured that content cannot perform, I will tell you that before you spend money on content.
No. This comes up constantly and it is not true. A properly set up Showit site with a WordPress blog behind it can rank perfectly well. Migrating is a large cost with a large risk and it is rarely the actual fix.
Yes. I work with designers on a white label or referral basis, depending on what suits you. You keep the design relationship and your client gets a site that performs.
Three to six months for meaningful movement, sometimes longer in a competitive niche. You will see smaller signals sooner, including specific searches you start appearing for within weeks.
Yes. Showit’s user base is heavily US-based and a lot of my work is remote. Time zones have never been a problem.
Let's get your Showit site found
If your site looks exactly how you wanted it to and nobody is seeing it, that is a content and structure problem rather than a design one. It is the more fixable of the two.
Tell me about your site and what you want it to bring in. I will tell you what I would do and whether it is worth your money.
I will be in touch shortly
Thank You
Whether you've got a couple of ideas, or you haven’t got a clue where to begin, at Gillian Sarah, I can give you support at every single step.
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