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Video content is an effective way to attract, entertain, educate, and engage new and old followers alike. And if you're the type who'd rather post videos than text content, you will love Pinterest's Idea Pins. What is this feature, and how do you make the most out of it to gain more followers online? Continue reading to learn more about Idea Pins:
Idea pins, aka Story Pins, are Pinterest's newest feature for businesses and content creators. It enables users to make multi-page video or video and image content, similar to Facebook or Instagram's “Stories” feature.
Idea pins appear on your home feed, just like standard pins. As soon as an idea pin is live, Pinterest generates an icon in the upper left of the screen that shows the number of pages featured.
With idea pins, you can create up to 20 pages of videos and images, or a combination of videos and photos in one idea pin, and customise texts.
Idea Pin Features:
How is an idea pin different from a standard Pinterest pin? An idea pin is like a visual slide. You can create multiple slides, and every video should be 1080×1920 in dimension. Unlike standard pins, idea pins can't be linked out to other sites.
Unlike IG's Stories, idea pins last longer, and the content can be saved. Idea pins can be saved on your boards after publishing. The videos do not expire or disappear after 24 hours. The pins are featured permanently on your Pinterest profile.
Apart from videos and photos, you can feature voiceovers and transitions in idea pins. You can also add interactive elements to boost engagement, like linked detail pages, stickers, profiles and product tags.
As for users, they can interact with your idea pins in different ways. By tapping the heart icon, they can choose a reaction icon, add a comment, or save the idea pin. They can also share the idea pin across different social media channels.
Linking an idea pin to a Pinterest handle takes only a few clicks. Just click the “Stickers” option at the lower-right-hand corner of the screen, then choose the @ symbol. Type in your Pinterest handle, and your profile should pop on the screen. From here, you can customise the colour of the pop-up and save. Every time a viewer clicks on the idea pin, they can follow your profile easily.
Idea pins are an effective marketing tool because the content is immersive and interactive. You can add your voice along with original videos, photos, and text to connect with your audience and grow your business. Below are tips that'll boost your marketing strategy and gain more followers:
Presentation is everything, so take extra care of how you create the idea pins for maximum impact.
To connect with your audience, develop and execute an effective marketing plan.
People love a good story, so polish your storytelling skills and use idea pins as a platform to tell a story.
Optimising your content, idea pins included, will help you reach a wider audience and drive more traffic to your website.
There are many ways to use idea pins to promote your brand and achieve high user engagement, apart from traditional SEO and social media marketing.
Keeping tabs on the metrics is a crucial step in any marketing strategy, including your Pinterest promotions.
When it comes to using idea pins, it's vital to focus on content that's popular among your viewers as well as those that align with your brand values. To achieve a positive result, continuously refine your marketing strategies and unleash your creativity.
As long as you know what your viewers like and you're able to present visual content in the most attractive way possible, you can expand your reach and take your business to greater heights with idea pins.
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