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Email marketing might seem like an old strategy, but it remains one of the most effective because email is still the most widely used form of communication between adult users. That's right – not social media or search engines – people still prefer to read content in their inbox. And you can take full advantage of email's popularity by sending out beautiful content to reach out and/or promote products to subscribers.
A dependable marketing tool like Flodesk is crucial to the success of your email promotions.
With Flodesk, it's easy to build beautiful emails thanks to the eye-popping visuals and templates. What's great with Flodesk is you can use the platform at any stage of your email marketing campaign. With Flodesk, you can expand your business and grow your audience through engaging content.
To improve the results you get from using Flodesk, here are some best practices to remember:
Most users won't click an email from a shady sender. To compel users to click your messages, your sender name must be authenticated and recognisable. Getting your domain name shown is the first step because it will help build trustworthiness. It signals that the emails are from a legitimate business and are not impersonating anyone.
Be consistent with the sender's name to make it memorable. The same goes with the format and branding – these should be consistent so users can recognise your emails right away. Finally, avoid using a no-reply address.
Buying email lists is frowned upon, and it will affect your reputation as a business and sender. It will also decrease the chances of deliverability. Many of these email list farms acquire addresses using shady methods. There's also a higher chance of getting expired emails or non-existent addresses, which will increase bounce rates and affect your sender reputation.
Growing your email list organically is the only way to achieve positive results. People appreciate honesty most of all. Being transparent about how you're acquiring email addresses will benefit your business in the long term.
These days, mobile-friendly designs are no longer an option. If you want your messages to show precisely the way you want them, you have to choose a design that looks good on any screen. Thankfully, Flodesk prioritises mobile responsiveness, so all designs look good on any screen.
Apart from choosing a mobile-friendly design, opt for a single-column layout and use smaller image sizes for faster loading. Always compress the images and add descriptions to all images in case the visuals fail to load.
To maintain an attractive design, your text and visual elements should have a distinct visual hierarchy. This way, your messages will be a joy to read. Well-placed text and images also draw the eyes where you want them, leading users to where you want them to click.
Start by choosing a standard format that's most useful to any purpose the email may serve. For example, you can opt for an inverted pyramid format to direct the reader's eye to a “buy now” button. The biggest font should be the main headline. Use a smaller font for the sub-heading. Your brand colours and font style should be used to highlight the most essential parts of the message. Finally, keep the branding consistent to build an instantly recognisable message.
White spaces help improve the legibility of texts. It's not just white; it creates negative spaces between design elements. Use it correctly, and white spaces will highlight important message elements. It also makes the overall appearance of the message elegant and easy on the eyes.
When adding white spaces, put these in places where the eyes naturally pause when reading texts. Highlight the most crucial part of the design with white spaces, like the image or the buy now button, for example.
Decorative fonts are nice to have because they're unique, but always be mindful of the font style. Some decorative fonts are harder to read, and if your overall message is a pain to read, the message won't stick.
To be on the safe side, use supported or standard font styles. This ensures that your text reads exactly the way you want it to. It will appear exactly the way you expect. Because supported fonts are a standard, the Flodesk system will support it. It can adapt to any browser or screen. The most popular web-safe fonts are Georgia, Helvetica, Tahoma, Arial, and Verdana.
Flodesk has a collection of supported fonts. Choose the right size and align the text properly so the message is much easier to read. However, avoid using walls of text. Cut the text into several paragraphs and use visuals to give the eyes a break from all the texts.
Make sure your email reads like it's been written by an actual person. For example, address every recipient by name. Avoid using bland, corporate language or halting words because these will affect the delivery of the message. Send the message at a time when your recipients are most active to increase the open rate.
To implement all these into your marketing emails, you have to take a deep dive into the analytics to determine the demographics and preferences of every recipient. Get to know your target audience, and the easier it will be to develop targeted content.
Remember to end every message with a strong call to action or CTA. CTAs increase clickthrough rates by a whopping 371% and sales by 1617%. They make a huge impact on your overall marketing efforts, so CTAs are something that you can't do without when crafting email messages.
To get better results from CTAs, use first-person pronouns such as “I want my free trial now” instead of “Start your free trial today” or “Yes, I want my free ebook” instead of “Get Your Free Ebook Here.” Avoid using lengthy calls to action; keep these short and sweet. For the button texts, these should be large to draw the eyes naturally.
Save more time using Flodesk with these simple hacks and useful shortcuts:
Use a Template: Flodesk has a massive collection of email templates to choose from. There's absolutely no need to create the email design from scratch. Choose a template, customise it, add your visuals, and then hit save. As long as the copy has been prepared beforehand, you can complete an email message within minutes.
Duplicate Emails: If you had great results from a specific email campaign, you could replicate your success in a new campaign using the same design. Just pull the email design from the successful campaign, add new content and images, and then send the message out again.
Reuse Blocks: On Flodesk, you can use sections or blocks of an email for later use on other campaigns. This will save you much time because you don't have to create recurring elements like footers, headers, and calls to action buttons.
Automate Sending: No need to send emails manually; this can be done on autopilot via Flodesk. Start by setting up your email campaign in advance and schedule them. Schedule the best time to send these emails, and Flodesk will do the rest. By automating the scheduling, you have more time to complete other tasks.
Target Specific Groups: Flodesk has a segmentation feature that lets you create emails for specific groups of people in your list. Use this feature to group like-minded subscribers so developing targeted messages becomes easier. Developing relevant content will lead to higher engagement and conversion rates.
Keyboard Shortcuts: Use Flodesk's keyboard shortcuts to navigate the platform more efficiently. For example, “Ctrl+S” or “Cmd+S” to save your work, “Ctrl+D” or “Cmd+D” to duplicate elements, and “Ctrl+C” or “Cmd+C” for copying.
Analytics: Monitor the performance of your email campaigns through Flodesk's built-in analytics. Use this data to identify what works and what doesn't so you can refine your strategies for future campaigns.
Integration: Integrate Flodesk with other tools you use, such as e-commerce platforms or CRM systems. This can save time on data synchronization and streamline your marketing efforts.
To achieve excellent results in your email marketing campaign, it pays to build genuine relationships with your target audience and use a dependable system like Flodesk to deliver your marketing messages. It also pays to know some time-saving hacks to optimise your campaign while saving time. We hope that these best practices, tips, and hacks will help you make the most out of Flodesk!
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