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Canva needs no introduction – it's one of the most popular photo editing tools. It works for everyone, even those with little to no design skills. There are also plenty of beautiful templates to help users create professional-looking visuals in minutes.
On content creation, Canva works best for creating different types of branded content. Branded multimedia content, usually videos and audio with interactive features, is published to entertain and promote specific brands. It has the brand logo or name posted on the content, so the branded content spreads brand awareness whenever it is shared.
You may be wondering what kinds of branded content you can create with Canva; the answer is so many! And the best part? You don't even need to sign up for a paid membership to create branded content:
This is the kind of branded content that's meant to inspire, educate, and spark conversations. If you're a life coach, a lifestyle or marketing guru, or a thought leader of any kind, this branded content will give you great results. Just choose some excerpts from your blog posts, copy + paste them on your chosen Canva template, and then save. You can then share your branded quotes on various social media sites.
Positive customer feedback shows how effective your products and services are. If potential customers see that other people are raving about your business, they'll be compelled to try your offers. Customer testimonials will boost the credibility and trustworthiness of your business. This content gets a lot of attention on sites like Facebook and Instagram. It will also generate the best results when posted on your website, particularly the homepage.
Tidbits of information are visually compelling. You can catch the attention of casual readers by offering tips on visual content. The combination of great advice + compelling visuals will get a lot of traction online. SEO tips, beauty tips, styling tips, etc., will give potential clients a taste of your expertise. They are more likely to hire you if they see how well your tips work. For thought leaders and coaches, offering tips on branded content will cement your place as an expert in your niche industry.
Thought-provoking questions will get an online community talking! The questions can be related to your business or not at all. Of course, it helps if you start the conversation with an answer of your own. This will get the conversation going. The trick is to choose questions that people can't help but answer. The answer can be related to viral content, current events, or any newsworthy subject – but keep controversial questions to a minimum. As long as the questions are relevant to your readers, you will get answers from the community.
Keeping the conversation flowing is vital in growing an online community. Like most types of content listed above, bold statements spark a conversation. Again, keep the statements relevant; the topics should be something that your readers find interesting or valuable enough to compel them to join the conversation. The statements should be fact-based, not offensive or false.
Infographics are valuable assets because these can be shared on various platforms, not just your website or social media. Compile information your readers find interesting or helpful, such as trivia, stats, industry trends, and tips. Ensure that the infographic is visually appealing and easy to understand. Share the infographic on your website or social media, then encourage others to re-share it to their own platforms to spread the word about your business without being too obvious.
Are you being featured in a sit-down interview or AMA? If there's an opportunity to showcase your brand logo, go for it. A branded zoom background is definitely better than letting people see your living room or bedroom. Just don't be over-the-top. Include your brand logo somewhere in the background, but don't make it the focal point. You also want to make sure to keep the background simple and not too distracting.
Start by choosing the template. Canva has dozens of templates to choose from; use one that fits your custom branding.
After choosing a template, set the dimensions so your posts will look great on a specific platform. Set the background image, then add the title. For example, if you're posting a beauty tip, use the title: Beauty Tip 1: [text]. Your font style should match the font style you use on your website for consistency. Your branding elements should be used in every branded content you create.
Once the texts are laid over the image, add your website (or business logo) on the footer, along with your Twitter or Instagram handle, e.g., @businessnameontwitter or @businessnameonInstagram. Use your brand colours to highlight this space.
After refining the design and the texts, save the image and start sharing away!
Canva is a great platform for creating eye-catching visuals for your brand. It's easy to use and has a wide range of features, making it the perfect tool for creating engaging visuals. Creating branded content on Canva is so easy; you can do it in minutes.
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