Reading Time: 5 minutes Believe it or not, it’s normal for a business to lose about a quarter of customers every year. These customers will likely stop opening your marketing messages, reading and sharing your blog posts, or making purchases on your store. They may stop subscribing to your content altogether. But while normal, losing clients can be painful, […]

Reading Time: 4 minutes Email marketing might seem too old school these days, but email messaging remains a powerful form of communication online. And building an email list right from the beginning of your blogging journey should be prioritised.  Why? Building an email list can help monetise your blog in SO many ways. And this goes no matter what […]

Reading Time: 4 minutes You hear marketers use the term “measuring the metrics” all the time, but what does it mean? More importantly, what metrics should you keep your eyes on when promoting a product or implementing an email marketing campaign to ensure success? Which of these metrics matters the most for content creators and marketers?  In every campaign […]

Reading Time: 4 minutes Creating a newsletter is one of the most effective ways of establishing leadership through content. According to Statista, about 333.2 billion emails are expected to be sent and received daily in 2022 alone. The same study found that email users will grow to 4.3 billion by 2022.   If you want your business to stand out, […]

Reading Time: 4 minutes Sealing the deal is just the beginning. You need an efficient onboarding process to forge solid relationships with new clients. An onboarding process helps set expectations and maintain a new client. It’s the first step to a formal relationship with a new customer, so first impressions are everything. If you make simple onboarding mistakes, it […]

Reading Time: 4 minutes In 2023, email marketing is set to make a huge comeback. While growing your email list should be prioritised, it’s equally important to focus on providing engaging content to encourage more people to sign up.  A newsletter is one of the most popular content types people go crazy for. This type of exclusive content is […]

Reading Time: 4 minutes The first impressions last, and a killer welcome sequence enables you to shape how clients perceive your brand. When people sign up for your email list, you want to give the impression that you’re a professional, you take this business seriously, and they are in good hands.  What is a welcome sequence, and why does […]

Reading Time: 4 minutes Imagine having a tribe of subscribers eager to read whatever content you create. Your very own online community presents limitless marketing opportunities for your business and beyond.  Opt-in email marketing, AKA permission marketing, is one of the most powerful promotional strategies for businesses of all sizes. It involves attracting potential subscribers using an opt-in form […]

Reading Time: 4 minutes Today, salespeople depend on multiple channels of communication to reach their clients. Webinars, video ads, and social media are popular marketing avenues. However, this shouldn’t prohibit you from using the tried-and-true strategy that has shown to be the most effective thus far—emails. Emails remain the most convenient and cost-effective method of engaging with clients, with […]