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For bloggers and creatives who want to get the most out of their websites, we highly suggest investing in growing your newsletter list. While having a strong following on social media sites like Instagram, Facebook, TikTok, or Pinterest will get you a lot of traffic, features can be pretty limiting. You can tweak the settings here and there but that’s about it. Also, these social media sites could change the rules at the drop of a hat and you don’t really have much choice but to adapt to these rules.
On the other hand, creating newsletters gives you complete control over the content and design of your content. You can control how subscribers see your business because you have creative freedom. You know people are genuinely interested in what you have to offer because they signed up for the newsletter.
Of course, it takes a solid newsletter platform to achieve email marketing success. If you’ve been using older email marketing platforms like MailChimp or Aweber and find that these services do not have the newsletter templates that suit your brand then perhaps you should switch to a better email marketing platform, one that can present your business exactly the way you want to with gorgeous templates, like Flodesk.
It’s Affordable: Services like Aweber or MailChimp tend to offer different subscriptions depending on the number of subscribers. And most times, you will pay the same amount even if many unsubscribed to your newsletter. Flodesk has a flat rate of $38 a month. Signing up for the service enables you to access unlimited emails, subscribers, and sophisticated features forever. Flodesk also offers a 30-day free trial if you want to get a feel of the service before signing up.
It’s Easy to Use: Creating a newsletter doesn’t have to feel like jumping through hoops. With Flodesk, you can create beautiful newsletters easily. All the templates are 100% customizable using a drag and drop format. No need to learn how to code because making the templates do not require technical skills at all. It’s so easy to use; you can create a newsletter within minutes.
It’s Flexible: From workflows to growing your email list, there are so many things that you can do using Flodesk. You can design and send on-brand marketing emails, create forms, grow your email list, and build email automation so you can organize your processes and focus on other aspects of your business!
It will take a game plan to grow your newsletter and build a sizable email list. This goes no matter what email marketing platform you use. Here are some tips that will help you get the most out of Flodesk:
An irresistible offer: Readers won’t gladly give their contact information to anyone, not especially online. To get people to sign up for your newsletter, you have to sweeten the deal with a freebie. The freebie doesn’t have to be something pricey; it’s just a small incentive that would nudge your readers in the right direction. A small discount, an ebook, a short email course, or even a gift card should be enough to get people to sign up for exclusive content.
A warm welcome: Welcoming your newest subscribers take more than a short welcome email. The copy should be warm and friendly; it should outline vital infos about your business, including what people can expect from subscribing to your exclusive content. You need a welcome sequence to give the impression that you’ve put a lot of thought into it and that you’re happy to have them in the fold.
Start with an introduction, then provide the freebie right away. Foll000ow up with helpful content like how-tos, tutorials, or tips, then offer another freebie. After the second email, a more general email can be sent out to show people what your brand is all about.
Offer Quality and Exclusivity: People won’t sign up for something if they’re not getting something out of it. If you want readers to give up their emails, you should offer something truly worth signing up for. Exclusive, high-quality content is key to a successful newsletter. If you’re publishing the same content they see on your blog site, they won’t bother signing up for your newsletter. Providing valuable and exclusive content attracts subscribers and keeps them from staying subscribed!
Flodesk makes email marketing a breeze. It’s the perfect email marketing platform for design-focused bloggers and solopreneurs who are tired of using slow, bug-riddled, and outdated email marketing tools. Ready to make the most out of Flodesk? Start offering a monthly or bi-monthly newsletter today using these tips!
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