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Everyone wants to be an ~influencer~ these days because it’s a fun and easy way to monetize your social media following. When we say influencers, we’re talking about experts, visionaries, market leaders — people whose opinions and recos matter to a lot of people like Elon Musk, Selena Gomez, Cristiano Ronaldo, Beyoncé, Huda Beauty by Huda Kattan, or Chiara Ferragni. These influencers cover different industries and are famous not just for being famous, but for having skills, talents, wisdom, and credentials that are truly awe-inspiring.
Now if you've been growing your following on social media steadily, you can make money off your popularity by joining an affiliates program such as LTK or LikeToKnow.it. With LTK, you can earn through your popularity and recommendations.
LTK (formally known as “RewardStyle”) is a shoppable app that lets content creators use affiliate links to earn a commission from thousands of retailers. As an influencer, you can use these links to get followers to click. With every click, you earn a small commission.
The beauty of LTK is that you don’t have to apply to different retailers for an affiliate link. LTK is just one affiliate program, no need to register to different programs to earn more commissions. What’s more, LTK is all about providing a better shop[ping experience. The conversion rate is about 4 times higher than other social media platforms because it’s focused on selling products. Currently, there are 6 million LTK users and these users register because they want to shop!
In terms of selling on LTK, you need to grow a following. Because LTK doesn’t have an algorithm like Instagram, growing a following is much easier. Here are some tips to try:
There is always a huge clamor for fresh content on shopping apps like LTK. Users are always on the lookout for new products to buy, so you have to post fresh content consistently. LTK has a chronological system so the freshest content is set at the top while old ones sit at the bottom of the feeds. If you’re posting content regularly, you are more visible to users because your content will be the first thing that they see on the feeds.
How often should you post on LTK? It’s not enough to post once a day. If you want to have a stronger reach, post three to four times a day.
While LTK and Instagram play well together, you shouldn’t post the same content on both apps. We highly suggest creating app-exclusive content to encourage more people to follow your LTK account.
The thing is, LTK users are there to shop while IG users want to be entertained. If your followers see the same content on your IG and LTK accounts, they are more likely to choose the app they prefer, not the platform you want them to explore. You can attract more followers and earn more commission at the same time if you are posting app-exclusive content on your LTK profile.
On LTK, people are always looking for a good recommendation. To create exclusive app content, go to Canva, choose an on-brand template, and then customize it with your images. Upload the image into your LTK account and hit publish to generate the affiliate code. It’s that easy. On Instagram, focus on planning on-brand images and reels, while on LTK, focus on exclusive content.
Pro tip: On Instagram’s highlight tab, create a dedicated highlight for your LTK profile. Add several story slides, then embed your LTK link for people to click or swipe. The name of this highlight tab should be LTK specific, like “Shop My LTK Looks” or “My LTK Faves.”
Quality is everything, including growing a following on LTK. Focus on presenting every product in the most attractive way possible to make a good impression on users. People respond to product photos differently, but intentional and mindful branding is critical to creating better images.
Some photo ideas to get you started:
Flatlay set up: This is a terrific setting for featuring accessories. Essentially, you’ll set the products on a flat surface. The key to making an impactful flatlay setting is to find different ways of folding and displaying the items.
Collages: You don’t need technical skills to make your own collages on apps like Canva. Make one featuring your favorite products, then upload it on your LTK profile. Collages are best used to showcase makeup, shoes, and clothing.
Round-Ups: Teach users to wear different products by rounding up ways to style the items. For example, you can feature a pair of white jeans and show ways of styling them. You can also feature a fall-season eye/face and showcase the products you used.
A selfie: A selfie is a great way to present an entire look, the outfit that you’ve been loving. Of course, just be sure that the quality is impeccable to stay on brand and at par with your other posts.
You probably have profiles on various social media platforms, including Facebook, Twitter, Instagram, TikTok, and Pinterest if you’re an influencer. To focus the attention on your LTK account and grow a following, promote your LTK account to other social media platforms you use. On Instagram, you can show a snippet of your LTK profile and leave a profile link for people to click on. You can also update your IG bio with a link that leads to your LTK profile.
On Facebook, you can post a feature that promotes your LTK a few times per month. You can also add your LTK links to some of the images you upload on Pinterest. This way, users are led to your LTK profile whenever your photos pop up on Google.
Not all users are familiar with LTK, especially followers from other platforms. When you’re an influencer, you’re not just promoting; you are also educating your followers. Do just that by talking about LTK, letting your followers know what it’s about, how to use it, and how to make the most out of the app.
You can create a short video introducing users to LTK then post this as Stories or Reels on IG. You can also upload an image on Facebook with a short caption on where people can find the products you used. Find ways to talk about the app, add your LTK links, and promote your profile to teach people about the app and encourage them to register and shop.
A contest or a giveaway is a fun way of promoting your LTK profile while getting user engagement up! The prize doesn't have to be expensive; a gift card, a free digital product like an ebook, or a small discount on participating brands are enough to get people excited about the contest!
On LTK, you cannot see your followers, so ask the participants to come back to your post and add a comment to confirm that they are following you on LTK.
If you’re doing a joint giveaway with your other influencer-friends, go right ahead! Do LTK-exclusive content with a bigger prize and cross-promote the draw on various platforms. Because more influencers are promoting the content, you’re likely to score even MORE LTK followers!
Pro tip: Use hashtags and your primary keywords in the captions for a wider reach. Even captions should be optimized to attract more people.
It will take time to grow your LTK following if you’re new to the app, but as long as you are marketing your profile as often as you can, you’ll have an eager group of followers soon. Cross-promoting your LTK and teaming up with other bloggers are also effective ways of growing your profile! Try these tips, and in no time at all, you’ll earn more commissions on LTK.
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