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In 2023, email marketing is set to make a huge comeback. While growing your email list should be prioritised, it's equally important to focus on providing engaging content to encourage more people to sign up.
A newsletter is one of the most popular content types people go crazy for. This type of exclusive content is something you can monetise. After all, making amazing content takes hard work, and you deserve to be rewarded for it at the end of the day. Ready to make more profits off your newsletters this 2023? Apart from selling your own products, here are ways to boost your earnings using your newsletters this year:
Digital subscriptions are on the rise thanks to publications and brands publishing free articles (short articles, podcasts, video series) to pique the interest of their audiences. A paid subscription enables subscribers to access premium content. The types of exclusive content you can offer at a premium price include:
As for the exclusive content, this should be something that subscribers cannot get elsewhere or for free. Extended articles, exclusive videos, etc., are great pieces of content to feature in your paid newsletters.
You can start your paid newsletter offer with a free trial with the limited content subscribers can unlock by signing up for it. Outline the offer in the initial newsletter and encourage subscribers to sign up with an actionable button.
Create time-based fees for monthly, yearly, or one-time models for better results. Subscribers could choose what package to access. You can also offer a flat rate if presenting a single subscription option for the premium newsletter.
Teaming up with a brand to develop a collaborative product or service is a great way to add variety to your paid content and incite excitement among subscribers.
To do this, you need to know what brands complement your business and determine who subscribers want to see on your sponsored content. If you've built an online community, you can ask members which personalities or brands they want to see in a collab project. You can also create polls so members can take a vote. If you don't have an online community, use your blog or social media's comment section to ask the same questions to followers.
Use the results to develop a product or service to create with a related brand/personality and create teasers to build excitement among subscribers. By developing sponsored content and being open to collaborations with other brands, you show your audience that you care about their interests!
Find ads related to your brand or resonate with your subscribers and look for businesses that offer a reasonable price for ad spaces. Use your newsletter to present ads to your subscribers. Because people who sign up for newsletters are highly engaged, they are likelier to click on an ad posted directly in a newsletter.
Relevance is vital here. Don't advertise pots and pans when you're a fashion brand. The proper ad placement is also essential – the ad shouldn't affect user experience at all. As for looking for advertisers, you need to dig deeper online to find interested parties. Look for online resources and sort through advertisers to find the best fit. You can also use a platform for ad bidding.
A more traditional (and straightforward) way to earn extra money through a newsletter involves signing up for an affiliate program and selling related products. After signing up for an affiliate program, you'll get affiliate links that you'll embed on your newsletter to market. You earn a small commission every time a subscriber purchases using your affiliate links.
What's important to remember when giving affiliate marketing a try is to find products that share your values as a business. You'll have greater success with niche brands because the products will likely resonate with them. Choosing the wrong products could end up putting off subscribers so take time finding the right products to promote. For example, if you are a fashion brand, promote affiliate products that complement your brand, like clothing, accessories, bags, shoes, etc.
Some of the most popular affiliate marketing niches are:
Buzzfeed is known for creating newsletters that feature affiliate products. These products are usually linked to major retailers like Amazon.
One of the newest ways to monetise newsletters involves presenting audience-sponsored content. The contempt is similar to brand-sponsored content. The only difference is your audience will be the sponsor.
To do this, you need to set up a crowdfunding platform to receive payments or “donations.” Some of the most popular crowdfunding platforms are:
You can also set up a PayPal account instead of using a crowdfunding platform to simplify things. Promote this offer and once you get inquiries, develop a content plan and give your audience what they want. This strategy depends solely on the generosity of your target audience, so the quality has to be impeccable to get as many sponsorships as possible.
The new year brings plenty of opportunities to grow your business and boost profits. Be smart with your investments, and monetise your newsletters today! Start with a highly engaging newsletter, and pretty soon, you're on your way to earning a decent income off your hard work.
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