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Creating a newsletter is one of the most effective ways of establishing leadership through content. According to Statista, about 333.2 billion emails are expected to be sent and received daily in 2022 alone. The same study found that email users will grow to 4.3 billion by 2022.
If you want your business to stand out, you should start creating exclusive content for subscribers. You should grow your email list from the get-go because the marketing opportunities are endless!
Relevance: the content should cover topics that subscribers genuinely care about.
Interesting: the content should entertain, educate, and delight subscribers
Value: the content should be helpful or valuable to the readers. They should learn something from your newsletter.
Creating newsletters puts you in total control over your content and the frequency at which you send out content to subscribers. You won't be penalised by Google for sending out newsletters nor be flagged by social media platforms for having a direct line of communication with your subscribers. That said, to stand out from the crowd and connect with your subscribers, you need to deliver real value to your newsletters. This way, your newsletters won't end up in the spam folder or, worse, compel subscribers to opt-out of their subscriptions.
In terms of content, newsletters feel more intimate and personal than, say, blog or social media content because the content itself is directed to a small group of people. Also, the content is exclusive to subscribers – not everyone who reads your blog or follows you on social media gets to receive these pieces of content. You can build a stronger relationship with your audience by providing newsletters because the content is something that your audience genuinely loves. They signed up for it, in fact!
If you have products/services to sell or are part of an affiliate group, providing newsletters gives you plenty of opportunities to sell whatever you're selling. Whether you're a lifestyle coach hoping to get more signups or an influencer building a name for herself, you can promote your online business and have a higher chance of acquiring clients through email. But one thing to remember is to never depend solely on email as a sales channel. You have to prioritise value, entertainment and education over driving sales; otherwise, you might put off subscribers.
If the idea of having a micro-community of raving fans sounds good to you, then we highly suggest getting your start on newsletters ASAP! A thoughtfully crafted newsletter with beautiful designs helps transform your audience into a community of engaged readers. As a content creator, you're creating content people love reading. They signed up for your exclusive content, a prerequisite to building a loyal following! You make a deeper connection with your readers by consistently putting out high-quality, engaging content.
Promoting your newsletter through a referral program will appeal to many people because it encourages them to sign up for your content and get others to sign up too! Incentivise your content by promoting giveaways and rewards for every referral, and promote this program on all online platforms you use, including social media and your blog site.
Everyone loves freebies, and if people have to give up their personal contact information, they should get something out of it. Offering a small gift in exchange for newsletter signup will increase your chance of scoring more subscribers. The gift doesn't have to cost you. You can provide:
Free short courses or email masterclasses will add value to your content. You can also build a one-on-one relationship with your subscribers because the interaction is direct and intimate. By offering email courses, you can stay in the minds of your subscribers for longer.
For example, a free, 7-day mini-course, a 5-day workshop, or a masterclass targets a specific topic that subscribers love learning about. They will look forward to every email because they learn something from it.
Instagram remains one of the most popular social media platforms in the world, and it's a terrific app to use if you want to pique the interest of your followers. You can use the Stories feature to show a behind-the-scenes look at your many business activities – like sitting down in front of your computer designing a newsletter, offering short product demos, or prepping for a product photoshoot. Short stories establish a deeper connection with your audience by showing unseen moments people would like to see. Don't forget to include a link to your newsletter signup page in the description or your IG bio to encourage signups.
Teaming up with influencers is an excellent way of promoting your business to audiences that you might otherwise not reach on your own. You need to build a great relationship with influencers that are relevant to your industry. For example, if you have a beauty brand, it makes sense to team up with beauty and lifestyle influencers.
As for the kind of content to come up with, you can design a unique newsletter theme for an email mini-series, develop products to feature on the newsletter and blog site or create a sponsored social post or story that encourages people to sign up for your newsletter. Don't forget to end every post with a clear call to action to guide viewers to the desired step, like visiting your website to sign up for your newsletter or hitting the “buy button.”
Creating a newsletter is a great way to grow your email list and entertain your audience while also showcasing your expertise. Dazzle your subscribers and get more signups by creating exclusive content that people won't get enough of! We've outlined all the essential tips above to promote your newsletter on various platforms for maximum exposure!
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