Reading Time: 3 minutesBeing busy is a good sign if you’re managing a growing business. But don’t let your busyness lead to stress and burnout. Managing daily tasks and being on top of every project takes a toll on our health and well-being. Even the most well-adjusted solopreneur isn’t impervious to burnout.  And when you’re feeling burned out, […]

Reading Time: 3 minutesInfluencer marketing has gradually replaced celebrity endorsements, and that’s great news for solopreneurs and small business owners. Why? It makes promotions with a popular personality more accessible than ever before. But if you’re still on the fence about influencer marketing and wondering what a team-up can do for your brand, you came to the right […]

Reading Time: 5 minutesSocial media marketing remains one of the most effective promotional strategies because over 60% of the population is on social media. Because everyone’s on social media, reaching out to specific audiences and growing an online business is much easier. While marketing on ALL social media sites may sound like a great idea, it could backfire […]

Reading Time: 2 minutesLiketoKnow.it (LTK) is a style and lifestyle app enabling aspiring influencers to attract a following and earn commissions. While much has been said about LTK’s new look and app, we highly suggest maximising the wealth of information from its analytics tool. The LTK analytics gathers valuable information to understand user behaviour, optimise promotional strategies, attract […]

Reading Time: 5 minutesWhen you’re growing a business online, you’re pouring significant money and effort into promoting your business to attract customers. That’s why executing a marketing campaign has to be done right. You need to choose the right strategies to achieve the best results. How do you know if your marketing efforts are paying off? If you’ve […]

Reading Time: 4 minutesPromoting a blog on social media is one of the best ways to attract followers, gain a wider viewership, and generate profits online. Part of your content strategy should include consistent postings and updates to build a following. Regular postings give followers something to look forward to whenever they visit your social media channels. But […]

Reading Time: 5 minutesIf taking calls and meetings every day is a part of your business process, you’ll need a dependable scheduler to set appointments. This goes especially if you’re into coaching; if you keep missing appointments, you will lose a customer’s confidence.  Client management platforms like Dubsado have a built-in scheduler, which you can customise and post […]

Reading Time: 4 minutesContent creators use Canva as a photo editing tool or generate creative layouts for engaging social media content. But the app has so much MORE to offer! Canva isn’t just reserved for solopreneurs, bloggers, or influencers; it can be used for creating aesthetic-driven content of any kind, even content for personal use and not so […]

Reading Time: 6 minutesOur daily buying decisions are often based on positive customer reviews. Think about it – most of us check out customer reviews before we purchase at any store. We pore over product or service reviews online, comparing how many stars businesses got on Amazon, eBay, or Etsy before making a purchase.  Customer testimonials are a […]