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When potential customers search for a specific business online, they often turn to online directories to check out different companies. Getting listed by these online directories will improve your online presence. That's because these listing sites attract ready-to-buy customers.
Now imagine if your business isn't appearing on these listing platforms – you could lose clients to the competition!
On the flip side, being cited will require some updates and management from your end. That's when a listing management tool becomes handy. A listing management tool is vital to developing an online presence. It helps manage listings in various directories. Advanced tools also come with tracking features to determine which listings get the most attention from prospects.
Appearing on local searches boosts brand awareness, builds credibility, and attracts local customers. But how important is a local listings management tool? Here are some reasons why this tool improves business:
Listing your business to various directories and tracking your listings with a tool builds a solid online presence. Having a strong online presence gives the impression of a trusted brand. The wider your reach, the more people know about your business. As your brand grows, so does the number of paying customers, and it'll be only a matter of time before you can collect positive reviews, which you can use for future promotions.
Your business will undergo many changes as the months and years go by. You must maintain accurate business infos because outdated content is notorious for turning people off! On top of that, outdated business infos is a bad look when you're trying to build a trusted brand. If you're not giving the impression of trustworthiness, it'll be easy for your competitors to get the edge. Managing your listings and keeping your business infos accurate go a long way in winning people's confidence.
Measuring the metrics, including data gathered by listing management tools, will tell you where your clients are from, their demographics, and which directories get you the most traffic. You'll know when potential clients are most active, which is crucial in strategising content and promotions. Finding out which directories get you the most traffic.
Moz Local is a paid listing management tool for businesses of all sizes. This tool helps businesses maintain accurate business infos across online directories, review sites, and social platforms. It's reliable, can detect duplicate listings, saves time managing multiple directors in one platform, and eliminates repetitive tasks with its automation features. Moz Local also helps increase online visibility in local searches and will complement any SEO strategies.
Yext is a tool that helps businesses manage and control their listings and local search infos in multiple directories, search engines, and other online platforms. It has tools to verify local listing status, add promotional links to local listings, and protect listings from unauthorised changes.
With this tool, you can streamline your local SEO strategies, protect your listings across different platforms (Google, Bing, Facebook, etc.), and enhance online visibility. Yext's insight reports are also helpful in any promotional efforts.
BrightLocal is an online listing management software that simplifies the actual listing management. It helps track local SEO results, identify opportunities to build new citations on relevant platforms, build credibility in local searches, and maintain accurate and consistent business infos across search engines, online directories, and social media platforms. The app also has various analytics tools to help you track the competition and develop a well-rounded local SEO plan.
WhiteSpark is a listing management tool that comes in paid and free versions. The free version has basic listing management features like citation tracking and insights into listing statuses.
The paid version unlocks analytics features, tracks optimisation progress, and monitors citation growth. WhiteSpark's features are less comprehensive than some apps on this list, but the core tools will save you time as you manage and monitor your listings.
Post Planner is a cloud-based tool to boost social engagement, and one of its features is the Listings Manager. The Listings Manager lets you access, update, and sync all your local listings in one place. Post Planner also gives suggestions to improve your listings to gain more views.
The tool is also useful in analysing any social media accounts tied to your business. It integrates seamlessly with Twitter, Facebook, Instagram, etc. With this tool, you don't have to go back and forth between different social media accounts to check out user engagements. You can view reviews, post replies, and create surveys directly from the Post Planner dashboard.
SEMrush is best known as a comprehensive marketing, SEO, and competitive analysis suite, but its local listing management tool is just as impressive. Via SEMrush, you can review and monitor any mention of your business on social media, review sites, website comments, blog posts and messenger board comments.
Knowing how people perceive your business lets you create a more effective marketing campaign. The tool also comes with a set of listing management tools that enables you to track and update reviews and listings.
It takes work to manage online listings and maintain a credible name in the industry, but specific tools will help cut the time in half while also contributing to various aspects of your marketing campaign.
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