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LTK is one of the biggest shopping platforms in the business, and it's one where you'll find thousands of influencers selling everything from makeup to fashion finds. It's a great place to generate a decent income selling products from the biggest brands.
Getting accepted into the platform is one thing; building an engaged audience is another. To do that, you’ll need to be mindful of the products you’re featuring, the images you’re uploading, and the way you market your content online. It’s equally important to make every post easily discoverable. Of course, there’s more to LTK's success than SEO. This guide outlines best practices to maximise the platform to the fullest.
Finding the right products to promote and creating engaging copies is a must to attract potential customers to LTK. But ultimately, the platform is all about having visual appeal. LTK posts are primarily images, and buyers won't take the desired action if the photos you’re putting out are not engaging enough.
So stay on brand by perfecting your signature style, presenting products in the most beautiful way, and adding branding elements so followers can instantly recognise your content. Training your followers to recognise your brand is vital because if an image triggers brand recall, it’s a sign that your marketing campaign is effective. Your LTK profile is, after all, an extension of your brand.
On the LTK app, you can enable sharing on social media. The app integrates with popular social media sites like Instagram, Pinterest, Facebook, etc. Just click the platform where you want to share the post, choose the logo overlay on your image, and then click enable.
You can also share the direct link of the post. From your post, click the arrow in the bottom right corner of the image, then share the link. Using the link, you can post it on your social media, website, or specific groups of people. Sharing your posts on social media gives you maximum exposure, which can lead to more commissions.
Followers and potential buyers must find your content easily online, so don’t forget to optimise your posts. On LTK, you can optimise your posts with hashtags and keywords/phrases.
Apart from optimising your posts with relevant hashtags and well-researched keywords, you have to be mindful of the combinations of keywords. This helps you attract high-intent shoppers. LTK offers preformatted or branded hashtags.
Use a maximum of 3 preformatted hashtags and 5 organic hashtags. The organic hashtags should describe the product, so these should be as descriptive as possible.
LTK posts with 3 preformatted hashtags generate 46% higher revenues than posts with less than 3 LTK-branded hashtags. Adding 5 descriptive hashtags helps convert LTK posts to 18% higher than posts without hashtags. If you exceed the number of hashtags, post earnings could drop.
LKT posts with descriptive captions tend to perform 15 times better than posts without captions. So, to make every post count, use storytelling language in the captions. What to write in the captions? Anything that describes the posts, such as:
Use your unique brand voice to describe the post in detail, and don’t forget to insert your primary keywords to get the most out of your marketing efforts. The captions should read as authentic as possible, so take time writing the copies to resonate with your target audience.
You can create and share personal reviews of certain products. LTK posts with product reviews earn 20% to 30% higher than posts without reviews. Some of the points you can cover in the review are:
While there is no hard and fast rule on how many times you should post on LTK, keeping the postings to 3 to 4 a day is the sweet spot for better visibility and higher earning opportunities overall. But to be on the safe side, always measure the metrics to find out what’s the best number of posts to publish in a day. The LTK app has its own analytics, so all the data is there for you to review.
Collages are a popular style for LTK posts, and really, it’s a great format for featuring different products. But keep the collage to 30% or less of your overall content. It’s essential to feature a mix of different styled images for variety. Also, styled content posts earn higher than collage posts – except during the holiday or sale season.
You can use collages to sell a product quickly or as part of a guide guide. You can combine collages with styled content (video or photo) as a carousel on social media or as one post on LTK. Because styled pictures and videos earn better than collages, keep this balance in mind.
Crafting compelling captions, optimising every post, achieving balance in your content strategy, and offering a mix of content to avoid over-saturating your audience are some of the best practices to consider when using LTK. By following these LTK posting best practices, you can enhance your presence, engagement, and potential for monetization on the platform.
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