All About LTK Gift Guide: Should You Publish One?

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Is a curated list of gifts a part of your seasonal content? Creating a gift guide on LTK is easy, but do you need to publish one? The answer is a resounding YES!

If you're on LTK, you know shoppers *live for* gift guides. It just makes gift-giving so much easier. Plus, the attention you get from these guides is incredible – people love this kind of content! Although gift guides are often published during the holiday season, you can create one to focus on specific groups of people or interests.

Gift guides help clueless shoppers find the perfect gifts for any occasion. These gifts can be purchased directly from the post with just a few clicks. You can categorise the gifts by price, interest, and themes and give styling tips or insights on why these items made an excellent choice for specific people.

Why Should You Create a Gift Guide on LTK

Although gift guides are popular around the holiday season, they can be published year-round to target particular groups of people. Here are reasons why gift guides should be a part of your affiliate marketing efforts:

Builds Credibility

LTK influencers and content creators can use their expertise or express their personal style by handpicking products that work for any gift-giving purpose. And this goes no matter how big or small a content creator's following is. People love a good reco, especially when they're pressed for time. If the recos are well-chosen, customers will likely buy, which can translate to more commissions for you!

Better User Experience

Gift guides let people shop with ease. For one thing, they can easily visualise how to use the recommended product on a shoppable image: a styled wool coat for winter or a piece of jewellery worn by you. Because LTK is home to hundreds of lifestyle brands, you can create gift guides and recommend many products. In turn, followers could go through your guide guide collection and find many gift ideas for any occasion in a single platform. It's a win-win!

Diverse Categories

As mentioned previously, LTK is home to hundreds of lifestyle brands, so there is no shortage of gift ideas to share. The categories include fashion, beauty, home decor, gardening, travel, tech, fitness, to name a few. With so many brands under the LKT platform, you can connect with various shoppers and increase your earnings.

Express Your Style

Because you're curating the gift guides, you can showcase your styling prowess and impress shoppers with your unique style. Sure, your followers know what to expect from your brand, but with every well-chosen gift item to feature on a guide, you're cementing your place as an expert in your industry. This will be helpful when you're building a trusted brand.

A Stronger Online Presence

Implementing SEO practices into your LTK marketing campaign is a must because it makes your content easily discoverable online. With the gift guides, you have more opportunities to use your primary keywords and branded photos. Add these to your blog posts to gain even more SEO opportunities while attracting more users seeking gift inspiration.

Easy Gift Shopping

Gift-giving season can be overwhelming for last-minute shoppers or those who need help with what gifts to give to loved ones. Gift guides are helpful because they give shoppers an idea of the right gifts to give. Add the fact that the LTK posts are mostly shoppable content – they can choose and buy the said gifts in one go. This makes gift selection and buying so much easier for users.

How to Use LTK Gift Guides to Promote Your Brand

Cater to Early Shoppers

Many people love shopping early because finding the perfect gifts can be time-consuming. For example, early shoppers are likely to do their shopping around September or October to “avoid the last minute rush” or make sure shops are still well-stocked. You can use this window to create LTK gift guides and attract early shoppers. And the early bird does get the worm – at least when it comes to conversions. Attracting early shoppers means getting more commissions way earlier than other content creators.

Give Shoppers a Choice (and Earn More)

When you can't decide what gifts to give certain people, you tend to put off buying until you're done researching. And one of the reasons it's so hard to decide on one perfect gift is the choices – there are so many gifts to choose from! An LTK gift guide makes the perfect tool for undecided shoppers because you can present limited choices. And this can help you earn more. If the shopping process is efficient, converting users into paying customers is easy. Shoppable content like an LTK gift guide reduces friction in the shopping process.

Introduce New Trends

Creating LTK gift guides presents the perfect opportunity to introduce your followers to various categories and trendy gift items they would never think about on their own! It's a great tool for those who love fresh, out of the box ideas and non-mainstream gift ideas. You can use the gift guides to highlight bestsellers, trendy products, or products within a specific price range.

Create Better Promotional Emails

Make every newsletter or promotional email compelling with eye-catching visuals. Images are powerful marketing tools that tend to attract eyes quite effectively. In fact, emails with visuals have a higher transaction rate compared to plain text emails. You can't beat a gift guide if you want to nurture an engaged audience and provide messages with direct value. It's eye-catching, helpful, and eliminates friction in the buying process.

Are you ready to make your first gift guide on LTK? It's so easy! Just choose the template and select the gift items. Add an engaging copy + affiliate/product links, and you're good to go! Remember to insert your primary keywords into the copy for maximum exposure.

LTK Gift Guides provide a convenient and stylish way for shoppers to discover gift ideas for various occasions, emphasising personal recommendations and an enhanced shopping experience.

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