Reading Time: 5 minutesWhen you’re promoting yourself – as a personality and/or as a business – you’re telling your story; you’re revealing parts of yourself to appeal to a greater audience.  A personal brand exists whether or not you’ve created it for your business. Every piece of content you put out there is infused with your unique personality. […]

Reading Time: 4 minutesTwo of the most popular email marketing platforms are MailChimp and Flodesk. MailChimp is the most well-known and widely used of the two because it’s been in the business for years. It is, in fact, one of the first email marketing software programs on the market. While MailChimp offers many features to grow an online […]

Reading Time: 4 minutesWhen marketing a business, you want to put your best foot forward to make a great impression on prospective clients. But that’s easier said than done when people have become more perceptive of the way they see brands online. We are visually driven creatures and what we see affects how we perceive things, including online […]

Reading Time: 4 minutesYour business is represented visually by your branding elements. Through branding, you can shape how people perceive your brand. We’re not just talking about your logo but all the visual attributes that people associate with your brand. Your branding style ensures that all the visual representations of your business are consistently on-brand.  What is a […]

Reading Time: 2 minutesThe time has come to say goodbye to “The Content Edit“, it sold at the end of September 2022. At this point, I had owned it for 7 months. This website sold for $1,700, and here is why that is fantastic: Overall I am extremely happy with the results. Here is how I did it […]

Reading Time: 3 minutesKajabi is best known as a membership and course platform, but the service offers more than that! It provides an array of tools that will build and elevate your content to take your online business to greater heights!  If you’ve always wanted to use Kajabi to start a coaching business, you’ll find plenty of ways […]

Reading Time: 4 minutesA mini-course can be used to promote your business in so many ways. Use it to grow your email list, educate subscribers, promote an affiliate product, or as an incentive to grow your email list. Creating learning materials was not as easy as it is these days. Some apps and platforms can help content creators […]

Reading Time: 4 minutesThe new year brought changes, and your business should always go with the flow to keep up! 2023 is full of recent social media trends, fresh Google algorithm updates, and alternative forms of content. If you want your business to make an impact in today’s changing business landscape, you and your marketing team should start […]

Reading Time: 5 minutesWhat is a social media calendar, and how can it improve your online marketing campaign? Here are reasons why you should create a social media calendar right now. How was life like for busy entrepreneurs before the social media calendar became a thing? Gone are the days of uploading content manually; you can now streamline […]