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Creating Your First Canva Product: 5 Important Factors to Consider
Canva is so much more than a photo editing tool. It can help define your brand and create digital products to sell. What's great about creating visuals on Canva is it doesn't require technical know-how. The designs you can come up with using Canva are only limited by your imagination! In this guide, let's get to know some of the essential features of Canva and how to use these to create unique visual content you can sell.
Why Choose Canva?
Easy to use: Programs like Photoshop have a steep learning curve. You'll spend weeks learning the program's extensive visual toolkits and dealing with layers. On the other hand, Canva is easy to learn. It's beginner-friendly thanks to its drag-and-drop feature. You can create on-brand templates to sell within minutes, not days or weeks!
Free to use: You don't have to buy a pricey graphic design software program to create beautiful digital products to sell on Canva – it's free to use! Just create an account, and you're ready to design digital products within seconds. There is a paid version of Canva called “Canva Pro”, but the free version comes with advanced features too.
Profitable: Creating visual products using Canva is highly profitable. Imagine spending a weekend creating templates to sell and generating a decent income from these digital products! Some content creators earn thousands of pounds making visual content using Canva.
You might wonder why customised Canva templates sell despite the platform offering free templates. Canva's templates are not on-brand; not generic-looking. While customisable, not everyone has a keen eye for design. Not everyone understands essential design concepts to create eye-catching visuals.
For example, a course creator may need attractive slide deck templates to piece together an online workshop or masterclass. Some visuals needed to create these slide decks, like a module breakdown or highlights sections, are not available on Canva. The design of the slides has to be on-brand too.
Selling attractive and customised Canva templates is a popular venture because businesses need these assets to sell. Content creators will save time by buying customised templates instead of making these from scratch. The designs can be adjusted to suit a specific brand, making the business stand out even more.
What Products to Sell Using Canva
eBooks: eBooks are so easy to make, and they sell well. People love ebooks because they can access these virtually anywhere using their mobile devices. On Canva, you can piece together beautiful ebook templates and download the completed set on Canva.
Printable content: Lists, checklists, calendars, etc., can be created digitally, but some customers prefer to interact with tangible products. You can make these printables and sell these as arts and crafts materials. For example, if you're selling clothing, you can create a package of seasonal looks for your customers and sell these online.
Digital Marketing Visuals: Content creators are about standing out from the crowd. You can create unique social media visuals using Canva and sell these to content creators. Package the graphics as mega visual packs featuring several marketing visuals, which can be edited easily to present content in the most engaging way possible.
Worksheets: Worksheets and workbooks are hot-selling digital items. These can be created on Canva within minutes. You can sell just a single worksheet or as a pack of 10 or 20 sheets, depending on what's popular among your core audience.
Lead magnet templates: Businesses growing their email list always need well-designed lead magnet templates. Again, these are a cinch to make on Canva. You can offer individual templates or template packs at a great price!
Stationery Sets: From stickers to business cards, logos to letterheads, these can be created on Canva to sell to branding-focused businesses. You can sell the same product or an all-in pack. For example, you can design and sell business cards or a set of business cards and letterhead.
Onboarding Kits: Onboarding visuals are used to welcome new clients to a business. It's important to stay on-brand during the onboarding process for a better client experience. You can use Canva to create an onboarding visuals kit and save business owners time and effort making these pieces of content from scratch. The kit could include cover pages, welcome pages, mission and vision statement pages, program and service details, and a getting started checklist in matching designs.
Essential Factors to Consider Before Selling Canva Products
Creating content to sell on Canva is easy, but before you start making your first Canva product, here are some essential factors to keep in mind:
Your Ideal Customer
Before figuring out what type of content you'd like to create and sell using Canva, you must clearly understand to whom you are selling your products. Figure out who your ideal customer is and get to know them. Understand their needs – what kinds of designs suit their brand, what challenges they want to overcome, and what goals they want to achieve.
To determine your ideal customer, find the answers to these questions:
- What does your ideal customer do for a living
- What are their life goals and priorities?
- What are their pain points?
- What kinds of designs suit their business?
- What visual products are they looking for?
Type of Products to Create
After figuring out your ideal customer, it's time to decide what kinds of visual products to create on Canva. It's essential to develop products that fit your existing offers seamlessly. Go to the Canva dashboard, check the tools and browse the library. You should get a lot of inspiration from there. If you're running a business yourself, you may already know what Canva products would appeal to fellow entrepreneurs.
Protect Your Designs
Copycats quickly rip off customised Canva designs, so protecting your designs should be a priority. Add watermarks to your designs; there are free apps you can use to do this, like PhotoMarks or VisualWaterMarks.
Adding a copyright disclaimer on ebooks, worksheets, and workbooks, are a must to warn copycats of litigation if they steal your design. Finally, disable the right-click on your website so any design samples posted on the site won't be saved on a computer.
… And there you have all the critical factors to consider when creating your first Canva product. Are you ready to get started? Find inspiration, get crackin' and start earning money using Canva today!
[…] Selling digital marketing visuals is one of the most lucrative business opportunities you can try online. It’s high in demand, you can offer tiered prices, and there is a wide range of options for marketing and generating recurring revenues. Big brands are always looking for ways to market their business, and by offering high-quality visuals, you can provide valuable investment to these businesses. […]