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Repurposing content is nothing new – it's a terrific way of breathing life back into archived blog posts! And because everyone and their mother are on social media, it's vital to focus on this platform to market your business and position yourself as an expert in your niche industry.
Are you ready to re-introduce your brand to the hip, young crowd? This guide teaches you how to turn old blogs into new social media content. One blog alone can transform into 2 to 10 pieces of social media content. Here are some tips:
A 2,000 to a 4,000-word blog post can give you a week's worth of content on social media – maybe more! And the best part? It only takes minutes to do this!
Split the long blog post into easy-to-digest pieces for social media posting. One long post has at least 5 to 10 sections; you can turn these into 5 to 10 social media posts. Be sure to add a short title to define the topic and copy-paste what was written in the blog post for a short social media post; that's it! You can use a photo editing tool like Canva to create a beautiful image to go with the short copy.
Did you know that people are likely to remember 65% of information with an image attached to it and only 10% of the same information without a photo? That's why image content is quite popular among social media users. Quoting yourself is a great way to share your professional insights while also introducing your brand and yourself as an influencer.
Check some of your best-performing blogs and pull sentences that can be turned into inspirational quotes or handy tips. Use Canva to create an image for quotes, and remember to add your name, so they'll know who's the genius behind these quotable quotes. You can create multiple quotes in a single blog post, so you'll have plenty of social media content to publish several times a week.
Grabbing people's attention within 3 seconds or less is vital to growing your followers. For example, social media sites like Instagram do this by featuring eye-catching images. Research reveals that Instagram drives more engaged traffic than other social media sites. You can leverage Instagram by pulling inspirational quotes from popular (and relevant) personalities and turning these into pieces of social media content.
Create a couple if you don't have blogs containing quotes from popular personalities. These will be useful in the future. Using Canva, pick an image that will get people's attention and add an engaging quote from a well-known expert in your niche or a famous personality like a celebrity, musician, or artist. Keep the quote short and sweet, then feature the extended version of this quote in the description section below the image.
Research shows that internet users prefer images with information to reading text information alone. That's why image content is such a hit among social media users. You can take advantage of this by creating a series of infographics and posting one or two every week.
Data visualizations and infographics are highly engaging pieces of content. And to ensure the message is sent across clearly, choose a simple infographic template. The more complex an infographic template is, the more confusing the information becomes. The goal is to use the infographic to drive readers to your core blog post.
This is similar to turning sections of your blogs into micro-content, but the information is more concentrated in every image. Start by choosing a slideshow maker; there are many free options online. Then, choose a blog post that you'll turn into an image slideshow.
Copy the title of the blog post and attach an attractive image. This will serve as the cover image of the slideshow. Create the rest of the slideshow images using actual snippets from the blog. You can then publish these as a slideshow on YouTube, Facebook, Instagram, and other social media sites.
Are you on YouTube? To attract a decent following on any video-sharing platform:
Presentation is crucial so find attractive images to go along with your blog snippets. Skim the post, copy and paste exciting snippets in every image then turn these images into a video. Upload your video on popular video-sharing sites, and you're done!
Turn old blog posts into Twitter quotes! This is a simple yet ingenious way of providing fresh content for your Look for some of your best-performing blog posts and collects quotable quotes. Post these a few times per week. Remember to add a link to the actual blog post and use hashtags to describe your content in a nutshell. Using hashtags also helps organize your online content on various social media platforms, particularly Instagram and Twitter.
With some creativity, you can turn one blog into 3 to 8 pieces of micro-content, ready to spread the word about your business on various social media sites. The best part, you are saving yourself time and energy by upcycling old content while extending the life of every popular blog post on your website!
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