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Promoting your blog the same old way for years? Time to revisit your marketing campaign and update your strategies! Here are ways how.
When you are marketing your business on the same platform that millions of similar companies are marketing to, you'd have to be as creative as you can with the content you're sharing.
A good example would be Facebook, which is used by *more than* 200 million small businesses. On the other hand, Instagram has about 4 million active users who promote their businesses on any given day. How to stand out and send your message when you’re just one of the millions of entrepreneurs marketing to the same target audience?
Whether you’re new to social media marketing or an established entrepreneur who’s running out of ideas, here are 9 creative ways to promote your content on any social media platform:
When you’re trying to market a business to the same audience that your competitors are marketing to, you need to make your content as attractive as possible. You only have 3 seconds to attract the eye, so make every second count! A catchy title, a friendly tone, being creative with your copy, etc. these are just of the many ways to make your blog posts stand out from the seas of how-tos and listicles.
Human beings are visually driven; we tend to focus on attention-grabbing graphics. On social media platforms that use a lot of photos, you need to be selective of the images you’ll share. For example, boring product photos or generic stock images won’t do when you’re on Instagram. You have to customize the visuals for better branding. Make your messages stick by adding your brand logo or changing the typography to enhance the look of your images.
A catchy title may attract the eye, but valuable content is vital to make readers stay put. If you want your audience to go to your website, go deeper into your social media page, hit the link, or take whatever action you desire, you should provide something valuable to your readers. Your blog content should provide something that readers cannot find elsewhere.
Going for trendy topics is a great way to attract savvy readers on social media. Offering trendy topics adds a youthful vibe to your brand because you’ll be perceived as an on-trend business while also connecting with your most active readers on a deeper level. The same thing goes for participating or dishing viral content. But, viral and trending topics are quite time-sensitive, so if you are doing this on autopilot, you’d need to check the publishing date or manually post the blog, so it’s super fresh!
Combining your social media content with your blog content is a terrific way to attract more people with topics they’d love to read. Just enable the social media buttons on your blog to make it easier for blog readers to share your content on their social media profiles. Activate only the buttons of the most popular social media sites among your readers; otherwise, crowding the social media buttons will affect your loading speeds.
You can also try sharing the highest-performing blog posts on your social media site, like sharing the blog link or an interesting image that links back to your blog post on Facebook and Instagram, respectively. Share your blog content consistently to build a solid viewership.
Timing is everything as far as maximizing content on any social media platform. Since social media sites cater to people from all over the world, you need to share your blog posts when your users are most active. Check your website analytics as well as the analytics tools of the social media site you’re using to know when your target demographic is most active, including the time and day, then set the posting schedules on the corresponding times.
Some content publishing tools would use excerpts from text content as captions to make the shared content more attractive to the eye. You can take this up a notch by customizing the captions before sharing the post. Writing a short caption encourages more people to read what you just shared. You can also change the featured images to enhance the visual appeal of the post.
Creating customized or branded hashtags will do your blog site a world of good. For one thing, it defines your brand, so you’ll stand out from the competition. Customized hashtags improve the searchability of your content on any social media site, especially the big three: Facebook, Twitter, and Instagram. If the custom hashtag is catchy enough, it could also improve brand recall so you’ll always stay in the minds of your follower. They’ll also recognize your brand through the hashtag.
From market leaders to bloggers, influencers to artists, there are so many influential people that you can forge partnerships with to promote your social media to audiences that you might not reach otherwise. A contest, a giveaway, collab projects, etc., these partnerships will definitely drum up attention and boost your following!
There you have it, some of the quickest and most creative ways to promote your blog on every social media platform. By trying these tips, you’ll make the most out of every marketing effort while also improving your reach on social media!
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