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The most challenging part of running your business’s social media platform is coming up with new content ideas. Juggling multiple social media profiles while updating them with fresh posts is tough work, especially when your followers expect you to deliver relevant content consistently. Statistics show that 60% of marketers today struggle with regularly producing content for social media profiles. Recycling content might help, but it grows repetitive over time. Your business needs to have several social media content ideas to rely on when running out of content. Check out a few ideas below.
People, your followers included, love to win gifts and prizes. That’s why giveaways and social media contests continue to be one of the leading ideas for driving engagement. Studies show that accounts that regularly host giveaways grow about 70% faster than those that do not. When running a contest, ensure that the prize or gift is directly related to your brand. It could be a membership to your service, tickets, or a free product. You must also set terms and conditions to protect yourself legally. Terms and conditions also ensure the credibility of your contest or giveaway, as many users view these efforts as scams. There should also be a point of contact where people can ask questions or share their concerns.
For giveaways to work, you must find creative ways of getting your followers to participate. It could be through user-generated content or a hashtag related to your brand. The entire point of the giveaway is to increase your brand awareness, after all.
Introducing a new face to your social media can be a great way to refresh your feed and give your followers new content. Social media takeovers have grown increasingly popular over the past year and typically involve giving someone else access to your profile for a period— this could be a celebrity or an influencer with a massive following. Or it can be someone else within your business that adds some spice to your feed. Business partners and other people in your business’s ecosystem are excellent options for a social media takeover. The main purpose of a social media takeover is to get more exposure, so whoever takes over must have a follower base similar to yours.
92% of marketers believe that videos are the main component of their marketing strategy, and video content marketing has become a go-to for many brands today. However, producing videos can be more time-consuming and expensive for small businesses.
But you can get creative with the length of your videos by creating bite-sized clips for your followers. These clips don’t require a lot of editing and are perfect for sharing on Twitter, Facebook, and Instagram. These creative clips will be sure to keep your followers engaged.
If you’re tired of recycling your content and are stuck in a rut, these content ideas will be sure to give new life to your social media profiles. Or, you can work with a small business marketing agency that can give more expert ideas and suggestions to make your social media profiles highly engaging.
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