Reading Time: 4 minutes Before social media, brands would rely on online forums or messenger boards to introduce their brand, target their core audiences, and build an engaged community.  Social media sites have become the go-to platforms for connecting with people with similar interests and hobbies. These sites enabled businesses to create private groups where members could come together […]

Reading Time: 4 minutes In a statement by Google, social media has no impact on SEO. However, Bing states that websites with high social shares get a higher ranking. There may be no link between SEO and social media, but higher shares will lead to better brand exposure across all searches. And this goes no matter what search engine […]

Reading Time: 4 minutes Repurposing content is nothing new – it’s a terrific way of breathing life back into archived blog posts! And because everyone and their mother are on social media, it’s vital to focus on this platform to market your business and position yourself as an expert in your niche industry.  Are you ready to re-introduce your […]

Reading Time: 5 minutes What is a social media calendar, and how can it improve your online marketing campaign? Here are reasons why you should create a social media calendar right now. How was life like for busy entrepreneurs before the social media calendar became a thing? Gone are the days of uploading content manually; you can now streamline […]

Reading Time: 2 minutes The age-old debate of how often to post on Instagram has been happening since the app launched. I have tried lots of different frequencies both for our account at The Content Edit as well as different brands I run and for clients. In 2022, I feel like Instagram has changed and less is most certainly […]

Reading Time: 3 minutes One of Instagram’s newest features, Instagram Guides have had a little upgrade in 2021 which means they can be another great tool to help you create and curate content within the Instagram app. Caroline recently filmed an Instagram Live to share how and why to use Instagram Guides in 2022. Click here to view the […]

Reading Time: 3 minutes No matter what type of business you run (or are thinking of running), you should probably be on social media. Used well, social media can benefit just about every business. The key to making the most of social media is to choose the right platform for your needs, wants, and budget. With that in mind, […]

Reading Time: 5 minutes Companies know how vital it can be to get the word out about their products and services. That doesn’t mean that all of them know how to do it. If you’re an entrepreneur, then you might struggle to properly advertise your business. Knowing how to grow your social media following sustainably will be a vital […]

Reading Time: 6 minutes Today, online marketing is hard to succeed at without social media marketing strategies. There are three pillars of SEO for building a solid internet marketing foundation- content, links, and social media. A site must have high-quality content. Optimizing your content and making it sharable and linkable for your target audience is an important part of […]