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In a statement by Google, social media has no impact on SEO. However, Bing states that websites with high social shares get a higher ranking. There may be no link between SEO and social media, but higher shares will lead to better brand exposure across all searches. And this goes no matter what search engine you use! Simply put, social media dramatically impacts your content marketing strategy.
Everyone’s on social media these days, so optimising your blog content for social media platforms makes sense. Here are ways that social media augments your SEO efforts:
From Facebook shoutouts to Tweets, Instagram hashtags to TikTok short clips, social media content appears on searches, and people will seek any relevant information online. That includes your social media blurbs and descriptions. In fact, search engine spiders index content faster if a social media post gets a lot of likes or shares. That’s why some of the most viral content is on social media!
In addition, social media pages and profiles will appear on top of the searches when searching for a popular individual, like a celebrity, market leader, or even influencer. For example, if you search for “Elon Musk” on social media, part of the top results are his tweets and social media profiles, tweets, and social media business pages. This shows how social media popularity translates into a higher search ranking.
Social media allows you to share your content with a much wider audience. Sometimes websites have their limits. No matter how hard you work on promotions, some audiences are always out of reach.
On social media, your business is given a bigger platform to promote and win over people you haven’t reached with just a website alone. Because social media sites are powered by real people, you can drum up attention and attract more customers to your content. As long as you can target the correct demographic, you can engage with social media users on an emotional level and enjoy plenty of marketing opportunities!
Sharing content on social media opens the door to more backlinking opportunities. As you know, backlinking is a big part of SEO because it helps people find relevant content on search engines. Social media consists primarily of active users. If you work hard enough to find your target audience, you will attract more attention to every content you post on popular social media sites.
And if social media users find your content interesting, valuable, or helpful, they are likely to share it to spread joy to their friends and followers. The best part is you don’t need a large following to go viral on social media. All it takes is for one person to link back to your social media content, and that content will sell itself.
People actively searching for your brand do not need much coaxing to take the desired step – which is to buy whatever you’re selling. If they are looking for your brand or products online, they are already interested in your offer. All you have to do is to make it easier for people to search for your branded content.
Through social media, you can use branded search terms to gain maximum exposure online. You will rank higher on social media by sprinkling your profile, product descriptions, and daily posts with branded search terms. Every time a person looks up your business on search engines, or social media sites using these terms, your business will come up first, which is usually the push users need to take that next step.
All brands aspire to be internet famous, and social media can help you with that. All the time and resources you pour into social media marketing should have one goal: to bring more visitors to your website.
Staying active on social media, posting exciting or helpful content, and engaging with your social media followers will bring in more website traffic. When you have many people talking about your social media posts, direct them to your website. Do this in a way that’s helpful to users (like posting relevant links to answer a question), and never to outright sell something.
Because the market is saturated with an overwhelming number of options, it’s harder for customers to find brands to trust. No one has the time to weed through thousands of businesses to find one reliable, trusted brand. Having zero social media presence will make a business look suspicious. People are very cautious these days because many shady businesses are out there.
Transparency builds trust and authority. If people see that you have no reservations about providing helpful information about your brand, vision, and mission, they are more likely to trust your brand. If they see glowing reviews from fellow users on social media, they are more likely to buy from you!
Social interactions online can lead to a website click. That click can quickly become a sale if you play your cards well. Adding social media promotions to your SEO campaign will benefit your business in the long run. There is no denying that social media is helpful to SEO. Using well-researched keywords and proper keyword usage will amplify your social media marketing across search engines.
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