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Gone are the days when brands would spend a fortune on promotions, thanks to social media. These days, brands of all sizes can market their businesses on social media platforms and reach out to people anywhere in the world, at any time.
But digital marketing is not something you can set and forget. There are loads of marketing tasks that you need to do every day to achieve consistent results. And these tasks, no matter how small, do add up!
The thing with these little social media tasks is that they take a chunk of your time to tick them off your to-dos. Ever wish you could get these tasks off your hands so you can focus on other areas of the business?
You can through automation. A service called Zapier was designed to put social media tasks on auto-pilot for any size business, including your thriving side hustle! With Zapier, you can publish posts on Facebook, manage Twitter contacts, connect to LinkedIn contacts, and promote your business across social media platforms without bothering with codes.
How to use Zapier and automate your social media? Let’s get to know this service; here are ways to make the most out of Zapier:
Buffer is a marketing tool that lets you share updates on various social media networks, including Facebook. With just a zap, you can connect your Facebook page to Buffer on Zapier. Adding your Facebook to Buffer allows you to distribute content on a schedule, so you don’t have to do it manually ever again.
What’s more, Zapier lets you add more than one Facebook Page to your account so you can update your personal and professional pages in one go.
… and on the topic of Buffer, Zapier enables you to add new videos to your Buffer queue automatically. Also, Zapier makes it possible to share YouTube videos on Facebook.
As you know, YouTube removed its connection to Facebook accounts. YouTube has over 2 billion active users, so the platform is one of the best places to market a business. It would be a shame if you can’t share your YouTube content on Facebook. If you’re the kind who loves vlogging, this service makes video sharing so seamless on Buffer. You can also share YouTube videos on Your Facebook account.
One of the most important social marketing tasks involves updating all the accounts tied to your brand. And if you have multiple accounts, you know how much time it takes to update them one at a time.
With Zapier, you can update multiple social media accounts simultaneously. For example, all the updates you share on Facebook could be shared automatically to your LinkedIn account. No need to hop over one account to another just to post a link or share an update. Also, you can turn LinkedIn connections into Google contacts on Zapier and send LinkedIn invitations to new MailChimp subscribers. How’s that for convenience?
Sometimes it’s frustrating to auto-share photos on different social media sites because the visuals do not show up the way we want them to. For example, auto-shared IG photos end up as links on Twitter. Your followers have to click on the link to see your shared image, which is an added step that no one likes.
That’s no longer a problem when you’re using Zapier. With Zapier, you can auto-share Instagram photos to Twitter, and the images appear as actual pictures. You can auto-share as many IG photos as you like on Twitter, and you know that they’ll get plenty of attention because they appear exactly as they should.
Even better, Zapier lets you do retweets from one account to another with just a zap! Just choose what content to retweet on account A to account B, and that’s it. You can also connect to two social media accounts from the same network simultaneously.
While Instagram is a great place to share beautiful images, your reach will be limited if you’re still a growing brand. With Zapier, you can widen your reach by enabling cross-platform promotions. For example, you can use your Instagram updates on your Facebook page. This is just a matter of connecting both accounts on your Zapier profile, and within seconds, you’re ready to cross-promote!
On its own, Zapier is a powerful automation tool. It can handle multiple automation tasks with ease. Imagine what it can do when paired with WordPress!
WordPress is the best blogging platform in the world, and combined with Zapier; you can automate the following tasks:
Apart from automating social media posts, you can use Zapier to:
Essentially, you can use Zapier to automate any tasks that slow you down. With routine social media tasks done pretty much on autopilot, you have more time to grow your brand and improve human-to-human connection with your audience.
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