Reading Time: 4 minutesBefore social media, brands would rely on online forums or messenger boards to introduce their brand, target their core audiences, and build an engaged community.  Social media sites have become the go-to platforms for connecting with people with similar interests and hobbies. These sites enabled businesses to create private groups where members could come together […]

Reading Time: 4 minutesIn a statement by Google, social media has no impact on SEO. However, Bing states that websites with high social shares get a higher ranking. There may be no link between SEO and social media, but higher shares will lead to better brand exposure across all searches. And this goes no matter what search engine […]

Reading Time: 4 minutesRepurposing content is nothing new – it’s a terrific way of breathing life back into archived blog posts! And because everyone and their mother are on social media, it’s vital to focus on this platform to market your business and position yourself as an expert in your niche industry.  Are you ready to re-introduce your […]

Reading Time: 5 minutesWhat is a social media calendar, and how can it improve your online marketing campaign? Here are reasons why you should create a social media calendar right now. How was life like for busy entrepreneurs before the social media calendar became a thing? Gone are the days of uploading content manually; you can now streamline […]

Reading Time: 3 minutesSocial media is amazing, it connects you with people around the world, allows you to share your blog or business and allows you to find new content. It can also be overwhelming, time-consuming and if you are still in the early days of your brand, you don’t know where to start. Have no fear, today […]

Reading Time: 2 minutesInstagram, it’s my favorite platform to use right now; it’s a beautiful social media tool to grow your brand, connect with potential customers, and spread your expertise to a broad audience. It can be challenging to think of new content to share on the app. This is why it’s essential to know your core themes […]

Reading Time: 2 minutesThe age-old debate of how often to post on Instagram has been happening since the app launched. I have tried lots of different frequencies both for our account at The Content Edit as well as different brands I run and for clients. In 2022, I feel like Instagram has changed and less is most certainly […]

Reading Time: 3 minutesOne of Instagram’s newest features, Instagram Guides have had a little upgrade in 2021 which means they can be another great tool to help you create and curate content within the Instagram app. Caroline recently filmed an Instagram Live to share how and why to use Instagram Guides in 2022. Click here to view the […]

Reading Time: 3 minutesNo matter what type of business you run (or are thinking of running), you should probably be on social media. Used well, social media can benefit just about every business. The key to making the most of social media is to choose the right platform for your needs, wants, and budget. With that in mind, […]