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Companies know how vital it can be to get the word out about their products and services. That doesn’t mean that all of them know how to do it. If you’re an entrepreneur, then you might struggle to properly advertise your business.
Knowing how to grow your social media following sustainably will be a vital part of this. That’s much easier said than done. Different platforms will naturally require different approaches. As a result, growing each of them could seem overwhelming.
Despite the differences between each of the platforms, there are some commonalities. That includes best practices for growing your online following. While you’ll have to put some effort into this, it will reap dividends in the future.
That’ll make them more than worth the effort.
Regular social media contests can have quite a significant role in how fast your online presence grows. While these could prove somewhat costly, depending on what prizes are, it could be more than worth it. You’ll need to do a certain amount of experimentation with this.
You can take advantage of multiple types of social media contests. Some of the more common examples include:
Each of these have shown to have positive results for the companies that try them. It’s worth noting, however, that the results can vary for your following. As such, you should experiment with different types to determine what the best social media contests for your brand are.
You can then take advantage of these regularly to boost your only following. It’s also worth noting that each platform will have different rules about contests. You need to adjust yours to each of these accordingly. You should also make sure to promote your contests as much as possible.
Managing multiple social media accounts can be overwhelming. You’ll not only have your business-focused ones but also your personal ones. Overseeing this by yourself could be too much to handle. You’ll need to capitalize on various tools to do so effectively.
There are multiple ones that you can take advantage of. You can check out Tweet Hunter, for instance, if you want to focus on your Twitter account. There are also the likes of HootSuite and multiple other services that let you manage accounts across different platforms in one place.
That will make things much easier, alongside letting you make sure that all of your platforms are covered. Though you’ll still need to put effort into managing these accounts, it’ll be much simpler with each of the above.
You can also take advantage of various tools within these apps to effectively grow your social media presence.
You can’t grow your social media presence without listening to your online community. Without taking in their feedback and adjusting your strategy accordingly, then you mightn’t know what to post. Most of this will involve understanding your audience as much as possible.
You’ll need to take the time to do this. In many cases, it could be as simple as going through the comments on your posts. If you want things to be somewhat more detailed, you could post regular surveys or questions on your social media accounts.
These will not only let you get your online community’s feedback, but also increase your engagement in the short term. Once you’ve implemented their feedback, your audience will take notice and be appreciative of it.
That’ll not only keep your current following happy, but let you draw in new followers within your target market.
On many social media platforms, people used to stick to text-based updates only. Over time, that slowly morphed into texts and images. That’s shifting again, with video becoming increasingly more prominent. At this point, it’s perhaps the most engaging content on most social media platforms.
You can’t ignore this and still expect to grow your social media presence. To maximize your engagement, you’ll need to develop high-quality videos geared toward topics your followers enjoy.
When you’re doing so, you should upload the video directly to the platform itself. Linking to a YouTube video, while still engaging, will provide you with less engagement than a direct upload. While this means spending more time uploading videos, it’ll be more than worth it.
Nobody will follow your brand unless they have a reason to. Unless you give them this reason, then potential followers wouldn’t follow you. Being able to stay up to date with your products and services will be part of this. You’ll need to do more than that, however.
Solely sending out posts designed to promote products isn’t going to be enough to draw in followers. It definitely wouldn’t be enough to keep them around. While it might take a while to develop this reason, it will show off significant dividends over time.
You should also tailor this reason to each of your platforms, which will let you connect with your audience. People on Twitter will want different things than people on LinkedIn, for instance.
Though you’re still engaging with people in a way that benefits you, you’ll need to personalize how you do this on each platform.
Nobody wants to be bored on social media. Alongside that is how nobody wants to be the boring one online. If you are, then it will reflect poorly on your business. It’s more than worth being somewhat entertaining when you’re promoting your products and services.
Working some humor into your posts could be more than recommended. It’s worth making sure that this fits with your target market’s values, alongside aligning with your brand. By being more humorous, you can engage with your audience much more.
That could involve spacing memes between your more professionally-tailored posts. If possible, it’s worth working this kind of humor into the promotional posts themselves. Doing so gives your company much more personality online. As a result, people should be much more likely to engage with it.
That engagement, provided you capitalize on it, will then lead to future sales.
A lot goes into knowing how to grow your social media presence. It can be vital to fuel your company’s success, however. As such, the effort you put in now will reap a significant number of dividends long term.
Not only will a larger following improve your overall visibility, but also increase your sales and revenue. That makes the effort more than worth it. You might want to consider hiring a professional to oversee much of this.
As simple as some areas might be, quite a few wouldn’t. If you want to know how to grow your social media presence, then working with professionals could be one of the most recommended options.
Outside of that, you should work each of the above into your social media marketing strategy.
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