Reading Time: 4 minutesApart from the popularity, the hordes of followers, and money in the bank, what do all successful online businesses have in common? All successful business owners have established themselves in a niche. Targeting your niche makes it easier to develop designs that will resonate with your target audience. Establishing yourself in a niche will also […]

Reading Time: 4 minutesYou might not know it, but you could be making simple website mistakes, turning off thousands of users in the process. Here are ways to correct these common website mistakes. These days, virtually everyone and their sister have a website. But, maintaining a website, that’s a different story. When done right, websites give you a […]

Reading Time: 2 minutesThe value ladder has immense power for any kind of business, no matter who your customer is. If you’re not using the value ladder, here’s why you need to take a different approach.  Who has the power in your business? Is it the ones in charge or perhaps the employees whose direct customer service (and […]

Reading Time: 3 minutesAttracting visitors to your website can seem like an endless battle; converting them into customers might seem entirely out of your control. You’ve built an attractive website and done your best to push those keywords, yet it seems you can’t grow those conversions no matter what you do. Here’s how to boost your website conversions […]

Reading Time: 2 minutesTax season is well over and, with the pandemic absorbing much of our time and forcing deadlines to be pushed back, you may have finally just gotten those taxes completed. Next year is gonna be a tough one too, but there are ways you can prepare now to ease the stress that comes with tax […]

Reading Time: 2 minutesWe can all admit it. The last six months have left us flustered and, in many cases, unfocused. Even those of us who had trouble before the pandemic are having even more difficulty getting on track. There are simple techniques you can try, other than sitting yourself in an empty room and hope your work […]

Reading Time: 2 minutesCreating a business is a piece of cake in comparison to building customer relationships and consistent brand identity. Many brands struggle or even fail, partially because they can’t grasp their personality and develop it in a way in which grows their business and their buyer loyalty.    What is a brand identity?   Your brand […]

Reading Time: 2 minutesStarting a business can be an exciting time for an entrepreneur. You get to build something from the ground up and offer your unique product to the public in hopes that you will gather an audience, loyalty, and relationships with your customers. One mistake many brands make and often continue to make for years while […]

Reading Time: 2 minutesCongratulations on taking the big step of starting your own business. Or perhaps you’ve been working under the umbrella of one name for years, and you’ve committed yourself to a rebrand that will represent your business more accurately. You’ve likely finished every other facet of your brand except this pesky business name. It can be […]