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The homepage is the first thing that clients see on your site. With these tips, you can create a well-designed homepage that never fails to attract clients!
First impressions are everything, especially when you're a designer looking for potential clients. You want clients to see your talents, your (good) taste, and of course, your skills without saying a word. That's easier said than done when you're marketing your service online but it's possible to blow people away with an irresistible website homepage!
Put yourself in a potential client's shoes, what's the first thing you see on a website? It's the homepage. A well-designed homepage draws your viewers in, builds credibility, and ultimately, convince prospects to choose you over the competition. But if your homepage is poorly designed and the elements are all over the place, it could put off clients.
How to create an attractive website page that gets a lot of attention from potential clients? Try these tips:
Making a lasting impression starts with an engaging homepage headline. Typically, the headline has larger texts to draw the eyes in, so it's the first thing that the client reads on your website. The goal is to hold the viewer's attention long enough to read the headline in its entirety and hopefully, complete the desired action (hiring you!)
Outline specific goals that are important to the client, so the viewers know right off the bat that yes, you are the right person for the job. The homepage content should be engaging, never dull. Keep your tone warm and friendly to keep prospects hooked.
Why should prospective clients hire you? Let them know on the homepage. Avoid the fluff and get to the point. Offer the benefits that clients could enjoy if they chose to work with you.
You want to hold a client's attention long enough to realize that working with you will be advantageous to them. From the homepage, your prospects should get an idea of your work process, what they can expect from you, and how you can help them achieve their goals.
We suggest creating a section for testimonials or reviews from previous clients. The reviews should highlight the benefits they received from working with you. This is a quick way to build trust and credibility.
How do you encourage would-be clients to commit to you, right NOW? Through a well-defined call to action. A call to action compels the viewer to complete the desired action, in this case, work with you. Add a well-defined call to action on your homepage.
There are several ways of doing this. You can add a sign up for your newsletter or provide a free digital product to entice prospects and showcase your business. These strategies are also effective when you're collecting emails for your future or existing email campaign.
Be sure that the call to action is set up in the simplest way possible so that clients don't have to jump through hoops to sign up for your newsletter. The main call to action should make the transition from one section to the next as seamless as possible so keep the content clear and easy to read. Fill the rest of the homepage with other calls to action to lead the client to different sections of your website, like the gallery, the blog, About page, contact page, etc.
Now that you have your viewers” attention, it's time to show them ways to connect with you. Just like the call to action, make it easier for clients to connect with you. Outline all the essential links on the homepage, including your social media channels. The links could come in the form of clickable buttons set at the top of your homepage or the footer. You can choose where to place your social media buttons or contact details but be sure that these are posted prominently on your homepage to draw attention.
What makes an irresistible homepage? A well-designed homepage that outlines your clients” goals and a defined call to action are sure to elevate your business and improve your brand. With these tips, you can create the best homepage and attract more clients!
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[…] have popular and not-so-popular web pages, and generally, the homepage is the busiest of all website pages. You are more likely to attract your ideal client by creating […]
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