Reading Time: 4 minutesThese days, social media sites are the best places to market a business. Don’t be left out, avoid making these social media marketing mistakes! Who remembers the days when Facebook and other social media sites were only used for, well, social interactions online? Social media sites are still used for socializing, but businesses soon discovered […]

Reading Time: 3 minutesHow to use Facebook’s global reach to strengthen your online presence? It’s all about getting your business page done right the first time! We’ll show you how on this guide! With over 60 million active businesses on Facebook, (200 million of which are small businesses) standing out takes a little more effort, especially if you’re […]

Reading Time: 4 minutesNothing is more rewarding than seeing your business grow after all that hard work. But how do you know what metrics to measure to determine the growth and potential of your business?  Scaling is the best way to determine the profitability of a business. It’s the process of expanding and growing the operations of an […]

Reading Time: 4 minutesThinking of putting together a stylish ebook for your blogging community? No better tool to start than Canva!  eBooks are notoriously hard to make but with Canva’s drag and drop design, you can put together a beautiful ebook that you’d be proud to show off in minutes. That’s assuming you’ve already gone ahead and created […]

Reading Time: 4 minutesYou hear marketers use the term “measuring the metrics” all the time, but what does it mean? More importantly, what metrics should you keep your eyes on when promoting a product or implementing an email marketing campaign to ensure success? Which of these metrics matters the most for content creators and marketers?  In every campaign […]

Reading Time: 3 minutesIn SEO, it is encouraged to focus on creating evergreen content. Timeless content is beneficial in the long term as far as SEO goes. That said, seasonal content has its advantages too. In fact, evergreen and seasonal content benefits your overall search rankings. What is seasonal content, and how can it elevate your marketing efforts? […]

Reading Time: 4 minutesPromoting your blog the same old way for years? Time to revisit your marketing campaign and update your strategies! Here are ways how. When you are marketing your business on the same platform that millions of similar companies are marketing to, you’d have to be as creative as you can with the content you’re sharing.  […]

Reading Time: 3 minutesLet’s be real; long links aren’t exactly easy on the eyes – they’re distractingly long and full of numbers. Posting these URLs without a link shortener will ruin the look of the blog post.  A link shortener like PrettyLinks makes URLs attractive, on-brand, and less distracting to readers. But PrettyLinks is no ordinary link shortening […]

Reading Time: 5 minutesSuppose potential customers are wowed by your amazing marketing and signups start pouring in… now what? How do you usher clients into your business, keep projects organized, and avoid mistakes along the way? You need to develop a client workflow. A client workflow to keep your business processes organized while also managing your growing client […]