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Different industries have gone through various transitions over the past several years, and that goes for social media marketing too. One thing that we’ve learned during these changes is that nothing in the world is ever permanent – not even the things we do and know for so long. Going to work, attending meetings, and marketing a business, we’re no longer doing things the old-fashioned way.
The good news is, social media marketing is often done online, so you don’t need to make a lot of adjustments as more and more people choose to stay home. But if you’re working with a team, you’ll need to find different ways of delegating tasks and touching base with your team members.
With so many businesses closing, you have to find ways to thrive in a volatile business landscape. Promoting your business on social media remains one of the most effective ways to get the word out about a brand. Here are some tips that will lead to better results on your social media marketing campaign:
What worked then may no longer work now. Your business should respond to changes accordingly. Check what has changed in your business and develop an approach that focuses on current needs. Present solutions that are meant to fit the current situation of your target audience.
People are staying at home longer, and you need to figure out what kind of needs or challenges your customers face and then provide solutions to address their needs. Don’t just use words to get the message across; relatable and relevant images will help the message stick.
Yes, the business has to survive somehow, but throwing in a sales pitch or two every chance you get will put people off. With all the changes going on, people are not ready to make any purchases at all. Pushing for sales will only come across as insensitive. Instead of throwing aggressive sales strategies, look closer at your target audience.
Needs have changed, and to know what challenges they face, you have to engage with them and present solutions. Post encouraging quotes on your social media to motivate and inspire followers. Leave positive insights or advice in the comments section, provide answers, host a contest, or offer a freebie. These are just some of the many ways to get people hooked on your content without the hard selling.
Because most people work from home, online businesses are getting more exposure online. The good thing about this is that you can grow your business even more and generate more website traffic with less inventory.
You’re now in survival mode – you need to focus on business retention at this point. You want people to have your brand at the top of their minds when coming across relevant products or services. Testing new marketing strategies and focusing on paid advertising will definitely lead to more sales.
Now more than ever, you need to strengthen your online presence because everyone’s spending more time on social media platforms. In fact, Facebook has about 2.95 billion active users. Instagram has about over 2.35 billion active users. This is the best time to work on your social media presence.
To strengthen your online presence, you need to be a source of knowledge and entertainment to your social media followers. Be their go-to person for advice and professional insights. Keep people engaged by answering questions and getting people to discuss topics that matter to them. We all need a distraction at this point, and you can be just that to your followers.
If you’ve always wanted to expand your marketing strategy to other platforms, go ahead and do it. Suppose you’ve been focusing your social media marketing on the big three – Facebook, Twitter, and Instagram – but want to expand your online presence to TikTok, Snapchat, YouTube, and LinkedIn but just don’t have the time before. Now is a good time to do it.
Build more relationships, connect with people on these new platforms, try different creative strategies, and see which ones work the best for your business. Some times to get you started:
Your business should be flexible; it should overcome sudden changes that affect your target audience. If your business is already nimble, then congratulations! But if not, no better time to build a flexible business than today.
That said, don’t let the uncertainty weigh you down and keep you from making the most out of your marketing efforts. It’s all about finding what works in the current situation that you are in and finding creative ways to navigate the changing business landscape. There are still business opportunities out there, many opportunities to connect with your target brand, no matter how volatile your niche industry is.
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