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When you're a solopreneur running the show with zero help, you want to save as much time as you want to strategise your next campaign so you can shift your focus to other pressing aspects of the business.
But the reality is, most times, social media marketing feels like a 24/7 kind of work. Growing your online presence takes time, and you must keep your content exciting to entertain your followers.
Thankfully, you don't have to spend all day slaving away in front of your computer to make impactful content on social media. Work smarter, not harder! In this guide, let's talk about ways to optimise your time on social media marketing – how to create a system that works for you, ways, how to get more things done with less effort, and what tasks you can automate:
Creating templates and saving these for later use helps you save time. You can create email templates and save these for later use. Most emails can be written in advance, including:
When the need arises, pick the right email template, make small changes to add the right infos then send them to the intended recipients.
Certain documents can be created in advance too. Onboarding questionnaires, social media surveys, client reports, and client onboarding docs can be written in advance and saved for later use. Branding elements like reel covers, IG highlight covers, profile banners, and blog covers can be created and saved, then used whenever needed.
Most social media marketing tasks can be done in advance using automation tools. For example, you can use Tailwind to create pins in advance. You can use Later.com to post images on Facebook or Instagram. Platforms like Hootsuite and Buffer can also automate post publishing so you can free up more time to complete other tasks. Planning your social media content and scheduling these in advance allows you to create posts in batches and ensure consistent posting.
Repurposing content is one of the quickest ways to generate fresh content and ensure consistent posting while saving time on content creation. It's the perfect strategy if you need more content ideas! Pore over old blog posts and collect small snippets or quotes and their corresponding links.
Go to Canva, choose an attractive quote template, add your branding elements, and copy and paste the snippet. Hit save, then share your brand-new visuals all over social media. In the description, add the corresponding blog post URL for followers who want to read the entire post where the original snippet was written.
If you're into these types of content, you can also collect snippets or important infos on old videos or podcasts and turn these into infographics or quotes for social media posting.
Many automation tools are available to help content creators curate content, publish posts on social media, and even track the analytics for better results. One of our recos is Flodesk, a digital marketing platform that creates on-brand marketing emails, high-converting sales pages, and opt-in pages to grow your list and automate email responses.
Flodesk is very design-centric, unlike similar services like MailChimp or ConvertKit. It's a great email marketing tool for small businesses and bloggers without technical knowledge. Flodesk also provides insights into audience engagement to help finetune your social media strategy.
Routine tasks such as answering customer questions or FAQs can be done using chatbots. You can also use automations tools that track mentions or follow relevant hashtags on social media.
User-generated content, or UGC, makes the best content on social media because these are created by users and serve as positive feedback from actual customers. Since UGC is made and shared by customers, you save time on content creation while fostering a sense of community within your followers online.
To collect user-generated content, you can host a contest, ask questions (then post the most popular answers on an attractive template), or run a campaign that encourages participants to create and post content on their social media pages using a branded hashtag.
One thing to remember before posting UGC is to ask permission before posting, give credit to the creators, and give thanks for joining and sharing the content. You can publish UGC as a feature post on your social media or website. Don't forget to highlight the branded hashtag so you can continue encouraging people to create and share content they made.
If you're working with a team or have many projects to manage, we suggest using a project management platform like Trello, ClickUp, Notion, Airtable, Asana, or Basecamp. These project management platforms let you organise tasks, manage projects, track project statuses, and keep clients or team members in the loop. You can also save visuals, files, and digital assets and give access to team members or clients.
A project management platform lets you save a lot of time on day-to-day business planning and project management. Features will vary, but basic tools are only needed to manage a small team, so a basic account is typically free.
Saving time on social media marketing lets you streamline your processes, improve productivity, and increase business efficiency. With more time on your hands, you can focus on boosting user engagement, fostering a sense of community online, and maintaining a strong, engaging social presence!
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