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Pinterest has about 463 active users, making it one of the most active social media platforms online. Pinterest is also one of the fastest-growing social media platforms, and most people use it to make their next purchase!
Promoting your brand on Pinterest enables you to reach audiences you might not otherwise reach with other platforms. And the best part? You don't need to spend a massive chunk of your time pinning images on Pinterest because there are fantastic automation tools that do just that and more. One of our favourites is TailWind!
TailWind is a social media marketing tool with functionality designed specifically for Pinterest marketing. It's quite unique because Tailwind has tools and analytics that enable businesses of all kinds to strengthen their Pinterest presence.
One of the primary uses of Tailwind is to schedule pins in advance. This feature lets you save time while maintaining a consistent presence on Pinterest. With this automation tool, you can implement your marketing campaign strategically with a pinning schedule. Choose specific dates and times when you want the pins published, and the tool will do the rest.
Tailwind also lets you upload multiple pins in one go. This is an excellent feature if you have a huge number of pins to upload. It also saves you time because the process is streamlined and automated, allowing you to focus on other aspects of your marketing campaign for a stronger online presence!
Overall, Tailwind is a powerful tool for streamlining your Pinterest marketing efforts. It helps you schedule and publish pins efficiently, discover new content, analyze performance, and optimize your pins for better results.
What kinds of features to supercharge your Pinterest marketing campaign? Here are some of the best tools to check out:
This is one of Tailwind's newest tools, and it's designed to “loop” seasonal and evergreen pins across your boards automatically. Before Smart Loops, users turned to BoardBooster to loop pins, but with Smart Loops, this is done on autopilot.
To use Smart Loops, go to the Loop settings on Tailwind, add your favourite pins, and then choose the board where you want the pins to be pinned. That's it! You can create multiple loops and set how often you'd like the pins to be repinned.
Tailwind's Pin Inspector is a tool that searches for content to be repinned and republished. Tailwind's pin analyzer collects massive data and presents these in a table format, enabling you to evaluate each pin's performance.
This feature lets you repin top-performing content, boost traffic from old pins, and present existing content to new followers. The tool also suggests improvements to make your visual content more engaging to users, such as recos for pin sizes, image quality, and descriptions for higher clickthroughs.
If you're all about connecting with like-minded pinners, sharing pins, and collaborating on various projects, we highly suggest checking out Tailwind Tribes. This feature enables you to join different online communities.
Choose bloggers, brands, and content creators groups on Tailwind Tribes, join the community, and submit your pins. As long as these communities are relevant to your industry, you'll be able to generate more website traffic and expand your reach in places you couldn't reach on your own. You can also access pins from other members and share these on your own Pinterest boards. In return, these members will also share your content.
Smart Queue is an intelligent scheduler that clues you in on the best days and times to publish pins via Tailwind. This is one of the best features Tailwind offers because it almost guarantees a higher engagement rate! With Talwind's Smart Queue feature, you'll never have to guess the optimal times to post your pins. This can be done almost instantly, and the results will always be impressive.
Measuring your Pinterest account's overall performance is easy with Tailwind. Being one of the few Pinterest-approved schedulers, Tailwind has successfully developed analytics using Pinterest's official API. This leads to accurate measurement and evaluations of pin performances on the platform, enabling you to track trends at a board and individual pin levels.
Via the built-in analytics and insights feature, you can measure the metrics such as pin engagement, follower growth, website traffic, and other insights related to your Pinterest account's performance at a glance. You can also check out your profile performance. This tab outlines your weekly total pins, repins, followers, and comments at the top-level displays.
Tailwind enables you to create pins that connect with your target audience on the “Engagement and Virality levels.” Use the data to make informed decisions and develop the most effective marketing strategy.
Another way to ensure maximum exposure while enabling users to filter the most relevant content is to use Tailwind's hashtag suggestions tool. This tool suggests the best hashtags to use for your pins. Tailwind's AI will list down the most relevant and popular hashtags to use so users on Pinterest can quickly discover your pins.
Install Tailwind's web browser extension to save images anywhere online. Whenever you see a photo you'd like to share on Pinterest, save the image on Tailwind instead of pinning directly to Pinterest to save time. With the browser extension, you can create a dedicated Pinterest scheduling session whenever you want to share images.
As you can see from the features listed above, Tailwind is one of the most helpful apps for serious Pinterest marketers. If you're a blogger or a content creator who wants to make every pin count, this is the tool to get. With Tailwind, you can develop a more strategic and productive Pinterest marketing campaign while freeing yourself more time to manage other important aspects of your business!
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