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Google Analytics is the most important SEO tool you'll ever use to strengthen your website’s online presence. If you're on Showit, you'll be glad to know how easy it is to add Google Analytics to your website! Here is a guide on how:
Google Analytics is the search engine's most comprehensive SEO tool. It's designed to collect insights into a website's performance, marketing effectiveness, and audience behaviour to help website owners, content creators, and marketers implement the best marketing strategies. With these valuable insights, you can optimise your online presence, provide the best user experience, and make data-driven decisions to achieve your marketing goals.
Google Analytics and Showit work together seamlessly, so adding this tool to your Showit website couldn't be easier. But why should you? Here are some reasons why we highly recommend using Google Analytics to optimise your Showit website:
With Google Analytics, you can collect and leverage valuable insights about your website visitors. You'll know where they are coming from, which site pages are getting more attention, and how long every user visits your website. All these data will help you understand your core audience's needs and customise your SEO efforts accordingly.
One of the most critical insights Google Analytics collect is the performance of your primary keywords. With this tool, you'll know if your primary keywords are performing well and which ones are not. By knowing which keywords are effective, you can improve your marketing campaign.
Knowing what your website traffic sources are is crucial in developing an effective marketing campaign. Your website traffic could come from social media, organic searches, referrals, or paid ads. By tracking this data, you can determine what channels drive the most traffic and focus your marketing efforts on these sources to make the most out of your promotional campaign.
How many of your readers are taking the desired action when they are on your website? You'll know by measuring the conversion rates via Google Analytics. This tool lets you track conversions to determine how many readers are successfully signing up for your offers or making a purchase.
Showit is one of the best website builders in the business, but specific website issues can affect the user experience. With Google Analytics, you can identify website issues like a high bounce rate, slow loading times, or a complicated design and correct these to improve user engagement.
Measuring the metrics allows you to make informed decisions on various aspects of your marketing campaign. You don't have to rely on guesswork on which marketing strategies to implement, all the infos you need are laid out by Google Analytics. Whatever marketing goals you have set for yourself, you can achieve them by dutifully monitoring the metrics on Google Analytics.
To integrate Google Analytics on your Showit website, you must have a Gmail account. Google Analytics is a free service. Click here to register and choose “Start for Free.”
Once you've signed up using your Gmail account, fill out the “New Account” page with your infos and click “Get Tracking ID.” As the name implies, the Tracking ID enables Google Analytics bots to track your website's overall performance. The tracking ID can then be copied and pasted on your Showit website.
Remember that Google Analytics offers two tracking ID types: Universal Analytics (UA) ID and GA4 (Google Analytics 4) measurement ID.
You can also find the UA tracking here: Admin Panel > Property Settings > Tracking ID.
You can also find the GA4 tracking here: Admin > Properly > Data Stream. Choose a data stream from the list, and the GA4 ID code will appear on the top right-hand corner of the page.
To add the Tracking ID to your:
IMPORTANT: Google will shut down UA or Universal Analytics and will be replaced with Google Analytics 4 (GA4).
Once you log into your Google Analytics account, a prompt will guide you through acquiring your GA4 code. Just go through the steps, and you can copy and paste the new code on your Showit website, just like the first time with the old UA tracking code.
We also recommend installing a Google Tag Manager on your Showit website. This will take some time to implement, but this is a significant step to prepare your Showit site for the move to GA4. You can check out the quick tutorial here.
Setting up Google Analytics on your Showit website takes a few minutes, and the results you get from the metrics will only improve your marketing campaign for the better every year!
Switching to GA4 helps enhance data tracking, allowing you to measure the metrics accurately and make the best decisions about your promotional efforts. Try it today and discover how easy it is to install Google Analytics on your website.
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