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An enigmatic topic for sure, learning how to navigate Google Analytics properly can make or break your online presence. This post is to guide you through the basics so that you know how to use this essential online tool for your benefit correctly. From data tracking methods to interpreting this information in a meaningful way, this no-cost tool provides you with everything you need to see true digital success.
When you kick start the process, the first pleasant surprise you encounter is that this tool is entirely free to use. It tracks all the information relating to your website or online campaign – converting that data into usable details that help you improve your tactics.
Getting started is simple. Just sign-up your business for Google Analytics with a Google account. From there, you get a unique piece of code that enables tracking. Tag this code to the head of every page you wish to observe. With this done, you can visit the online portal and check out the reporting.
As with anything in life, Google Analytics works better with realistic and achievable metrics. Called a ‘New Goal’ in the system, these range from increased traffic to lead generation. You can have up to 20 goals for each site you track. Google then uses these parameters to offer you useful reports on your site’s performance from your chosen perspectives.
Bear in mind that, if you work on a team, individual access is adjustable. This means that your sales staff and IT department won’t receive all the same reports. Limiting this information often improves performance.
Now that you have reporting enabled, you can learn critical information like your target market, the number of visits, and how your audience interacts with your site. Some of the most popular reports are:
Perhaps the most popular report informs you of the behaviour that leads people to act on your website. Focused on links, these details for you, whether it is an excellent call to action or an affiliate link that has customers engaging with what you have to offer.
This tells you how you can leverage your site to gain more views and visits. It uses a location metric to help you gain useful data.
Essentially, these details which your market is including numbers and locations.
In short, this parameter shows you what people do while on your site so you can tell what pages/links are working and which ones aren’t.
Exactly what it sounds like, Google Analytics shows you what your audience is doing and how your site performs at the moment.
Customers across the globe use Google Analytics to understand their businesses better and use that knowledge to drive profits. Learn what you can about your online company’s performance and increase your income and success through the Google Analytics platform. It’s tried and true and will help you too.
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