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Thinking about the past year, did your blog grow as much as you hoped it would? Were you able to grow your business? If your blog's performance has been less than stellar the past year, it's time to start mapping out your blogging goals this year to make the most of your efforts.
Content planning isn't something many bloggers do, and that's the first mistake. If your online business doesn't have a defined purpose, there's no way to know if you're near your revenue goals for the year. Planning your blog content for 2023 is a must if you want to achieve whatever goals you have set for yourself.
But where to start? How do you plan your blogging content for 2023? Here are some tips to get you started:
Before getting started on blog content planning, there are factors that you should consider first because these will affect your marketing strategy. These factors are:
What content do they want to read on your blog? What are their problems that require a solution? What kinds of content will help them overcome their pain points?
Measuring the metrics is just as important because you'll only know which blog posts drive more traffic on your website and which perform poorly if you track the analytics. By measuring the metrics, you can improve your content strategy, discover trends, and drive more traffic to your blog site.
Search engine optimisation helps improve your online presence. More people will click your link if your blog site is topping the searches. What steps are you taking to improve your SEO? Are you optimising your content with your primary keywords? How are you improving the quality of your content?
To start your content planning, choose how many blogs you'd like to post in a year. The number of blog posts you plan to write should be realistic and flexible in case certain events happen (vacations, holidays, etc.) and you won't be able to publish your blog posts.
For example, if you are posting blogs once a week, you can shoot for 40 to 50 posts this year. You can double that number if you want to post twice per week. Creating blog posts regularly helps determine the increased traction of your content.
Now that you've figured out how many blogs to make in a year, you can develop your content calendar. Your content calendar can be a simple spreadsheet that outlines the dates you'd like to publish the posts, the title of the blog posts, and other infos related to every blog post.
Special dates like Valentine's day, Christmas day, Thanksgiving, International Women's Day, etc., should be marked in case you want to publish seasonal content. You don't have to focus on specific details for seasonal content, plan with a general idea in mind and focus on the specifics once you're doing the research and writing.
Creating a content planner makes you more motivated to start blogging. In addition, your blog posts for the year are organised, allowing you to plan your content well, mainly seasonal content.
If you're selling your own products or affiliate products, be sure to add these to your content schedule. By outlining what kinds of products to blog about in your content calendar, you'd be motivated to get these written ASAP!
Figure how many blog posts to create for a specific product and focus on the benefits of these products to encourage readers to buy them. If you plan a big sale on particular dates, like a Christmas or a Mid-Year sale, include blog posts or teasers before the event to hype the special offer up and boost sales.
After adding regular, seasonal, and promotional blog posts to your content calendar, you should have a nice list of content to work on. But if your content calendar still looks sparse, we suggest brainstorming for additional content. Start with writing cornerstone content for each of your blog categories.
Check your categories and determine how many posts you want to write for each. If you have 10 categories and wish to write one cornerstone post each, that's an additional ten blog posts to add to your content calendar!
Feel free to mix things up to keep readers engaged. For example, if you're running a fitness blog, you can plan for 3 cardio workout posts, 5 weight training exercise posts, and 2 healthy meal plan blog posts.
When brainstorming for ideas, always keep your core audience's pain points in mind. Your blog posts should provide solutions to their problems. Also, go for topics similar to your most popular posts, like a spin-off article. You can also revisit your list of keywords to develop potential topics for your blog site.
The final step in planning your blogging consent is doing the actual writing! Once your content calendar has been filled with potential topics, set each one to a specific date in an order that makes sense. Spread the blog posts for variety.
Now that your content calendar has been set, you'll know what blogs to work on every week. You can stay focused and productive by having a pre-determined topic to blog about. Give yourself a reasonable deadline to complete every blog post, and again, mix things up to give your audience variety.
Planning your blog content helps you stay productive while giving your audience fresh content to look forward to. If you need to reach your blogging and revenue goals or have a long list of drafts you never finish, it's worth planning your blog content to fulfil your goals. The same thing can be said for those with products or promos to launch – you have to plan your blog content early to drive more sales.
Are you ready to plan your blogging content for 2023? We hope that this guide has inspired you to get planning and start creating more content.
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