Reading Time: 4 minutesEmail marketing is one of the best ways to drive engagement, build better client relationships, and increase revenues – about $36 for every $1 spent.  But the platform you choose for sending out marketing emails matters! There are many email marketing tools and platforms out there; which one is best for your business? That’s what […]

Reading Time: 4 minutesIt’s disheartening to see subscribers tuning out after working so hard winning each one over building your email list. But don’t fret; you can do something about this problem and even re-engage inactive subscribers. But before we go to the nitty gritty, it’s vital to know what makes your current subscribers tune out in the […]

Reading Time: 5 minutesBelieve it or not, it’s normal for a business to lose about a quarter of customers every year. These customers will likely stop opening your marketing messages, reading and sharing your blog posts, or making purchases on your store. They may stop subscribing to your content altogether. But while normal, losing clients can be painful, […]

Reading Time: 5 minutesYou don’t need to invest much in this venture. As long as you have the creativity to design attractive templates, you know how to use Canva, and you have a deep understanding of the kind of designs potential clients are looking for, you can try selling Canva templates. Apart from doing something fun and earning […]

Reading Time: 4 minutesFirst impressions are EVERYTHING in email marketing. The subject line is the first thing readers see when receiving your email. This means you must make a great impression through the subject line, or else, most won’t bother opening your marketing messages. Worse, your emails could be flagged as spam, and your marketing messages will be […]

Reading Time: 4 minutesA simple “thank you” does a world of good to any business relationship. That’s why it’s a must to show your appreciation to your customers, even if they have not bought anything from you.  A thank you message can foster customer loyalty, strengthen relationships, and boost client trust. It can also lead to more sales. […]

Reading Time: 5 minutesEmail marketing might seem like an old strategy, but it remains one of the most effective because email is still the most widely used form of communication between adult users. That’s right – not social media or search engines – people still prefer to read content in their inbox. And you can take full advantage […]

Reading Time: 6 minutesOur daily buying decisions are often based on positive customer reviews. Think about it – most of us check out customer reviews before we purchase at any store. We pore over product or service reviews online, comparing how many stars businesses got on Amazon, eBay, or Etsy before making a purchase.  Customer testimonials are a […]

Reading Time: 5 minutesWhen juggling so many things as an entrepreneur, you have to make the most out of your time as possible to generate revenues. You’re spending a lot of time developing new products, prioritising important tasks, managing existing customers, and attracting new customers.  Thankfully, you can use many automation tools and business management platforms to boost […]