Marketing Strategies to Invest Time in 2023

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The new year brought changes, and your business should always go with the flow to keep up! 2023 is full of recent social media trends, fresh Google algorithm updates, and alternative forms of content. If you want your business to make an impact in today’s changing business landscape, you and your marketing team should start updating your promotional strategies. Below are the top 5 marketing tactics that your team should spend the most time on this 2023: 

Marketing Strategies to Invest Time In This 2023

Create New Forms of Content

Back in the day, blogging is the most popular way of sharing insights and building an online community. While blogging remains the gold standard in building an audience, demonstrating your expertise as a market leader, and providing product updates, there are new ways to share content online.

We suggest dabbling in vlogging and podcasting to educate and entertain your audience. These new content creation platforms enable you to highlight topics your audience genuinely cares about and offer your expertise and insights. These platforms could also lead to different promotional opportunities! 

Repurposing Old Content

Got lots of old content sitting around, gathering dust in the archives? This year is the best time to breathe life into old content! There are many benefits to repurposing old content, such as:

• Boost ranking on search engines
• Maintain relevance on targeted topics
• More source materials for email subscribers
• Generate more website traffic
• Update archived content

Use your old content as content for your monthly newsletters. You can also repost your old content on social media like LinkedIn or Facebook, then reach out to followers to encourage them to like or reshare your posts. You can also turn a blog into a podcast or a video feature or combine related blogs into one ebook as a freebie for your email list. There are many ways of making old content look and feel new; be creative!

Build an Online Tribe

If you’re still not setting your sights on building an engaged community, don’t let 2023 end without prioritizing this. Building a community, fostering relationships with followers, and creating an engaged community is instrumental to a successful brand.

With an online community, you can motivate, inspire, and give a sense of belonging to like-minded individuals. The best part? You can use your tribe for future promotions! Many services can host an online community; the most popular are

• Facebook Messenger
• Slack
• Reddit
• Instagram
• WhatsApp

As the group leader, your job is to answer questions, respond to comments, share insights and/or relevant content, gather feedback, address issues, and be a voice of reason if things get heated between community members. 

Update the Website 

Your website represents your brand; it’s one of the first things people check out when they want to know your business. That’s why putting your best foot forward is essential for improving your website content and performance. 

Some of the things to update on your website are:

Visuals: Compress large images to avoid lagging loading and update old photos on certain website pages to make them look new again.

Videos: Adding videos to your blogs or landing pages makes text content more fun and engaging to read. Video content is also a great way to educate readers who do not like reading text content only.

Optimize for mobile: Google and other major search engines prioritizes mobile-friendly websites. If you’ve been putting off this kind of update, you better get around it immediately to stay competitive. If your website does not look good on a small screen, you could lose hundreds of potential customers without realizing it!

Improve the branding: The look of your website should be consistent with your branding to establish a recognizable brand. Your website must always reflect your stylistic choices and copy to provide a consistent user experience, including the colour scheme, logo, font style, and visual style. If you are not skilled in branding and are unsure where to begin with improving your brand, you may hire branding specialists to perform the job for you so that you can focus on what you can do on your own.

Monitor user behaviour: One of the most critical steps in effective marketing involves analyzing user behaviour. Apply the information you’ve gathered to your marketing strategies to make the most out of your promotional efforts. For example, if you notice that a specific post is getting a lot of attention, create a follow-up video or podcast to replicate its success. You can also focus on particular topics that perform well to boost viewership. If a specific website page is getting much attention, update it to look even better. 

Collect Customer Feedback

As a brand, your job is to define and solve your customers’ pain points. And if you’re getting praise for it, go ahead and post it on your website and marketing materials (with permission to print to the customers)

Positive feedback, customer testimonials, or client reviews are some of the most critical pieces of content you’ll get. Some customers give positive feedback freely, while others require a little coaxing. You can ask for positive feedback by offering small freebies, adding customer review pop-ups, or requesting a review after the onboarding or support call. Whatever method you choose, give every positive review its spotlight to attract more attention.

Knowing where to spend your time and resources helps take your business further. 2023 is an excellent year for change. If you want to make the most of your marketing efforts, there’s no better time to update your promotional strategies than today!

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