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Business taking over the small screen is no new thing. Since smartphones first became a thing, businesses have had to adapt to them. However, if you’re running a relatively new or small business, perhaps you haven’t had the opportunity to do that just yet. If you feel like your mobile strategy is suffering, here are a few tips that can help you get in the palm of your target audience’s hand.
The very first thing that you should do is take a look at your website if you haven’t already. Your website might look just fine on the big screen but have you ever visited it on your smartphone? If not, you might see that not everything fits as well and, if that’s the case, you need to invest in responsive design. Your site could be scaled or customized to make sure that phone users have a better experience on it. Sometimes, it can pay to even have a second version of the site, prioritizing the most important content for the smaller screen.
Responsive design can work wonders for a website but you might think that you could go even further for your customers or clients. Whether it’s a new way to engage with your business or even to offer them the ability to order products and services on mobile, you can make use of app developers to create a bespoke experience. Apps allow for a lot more creativity and customization than websites. It also allows you to be fully in control of the environment that your customers spend their time in, which can make it easier to optimise for conversions.
The truth is that when most people go online with their portable devices, they’re not browsing the world wide web of pages. Instead, they’re more likely to be perusing their feed of personalised content on social media channels. As such, social media marketing should become an important arm of your business if you’re aiming for mobile customers. This means running active accounts, spending time engaging with people communicating with you online and coming up with regular content, both free and ads, to increase your chances of catching attention.
Whether it’s for your website or for social media, you should consider what kind of content it is that you’re putting out there. Text-heavy content does not do as well on the smartphone as there’s less screen space and not everyone wants to scroll as much. If you can condense articles into infographics, that can do a lot of good for you. However, if you’re able to create great marketing videos, whether animated or filmed, that can be even more engaging. Vlogs work similarly.
More and more people spend time browsing the net through their mobile devices rather than on the big desktop screen. To that end, you have to make sure that you have a portable strategy.
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