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A mini-course can be used to promote your business in so many ways. Use it to grow your email list, educate subscribers, promote an affiliate product, or as an incentive to grow your email list.
Creating learning materials was not as easy as it is these days. Some apps and platforms can help content creators present their mini-courses in the best way possible. As long as you have the content, it's just a matter of piecing the materials together in a beautiful format. Now, before we go ahead with designing your mini-course, let's discuss the many reasons you'll benefit from creating learning materials:
AKA micro courses, mini-courses are a shorter video class version of a complete online course. Making a short course is perfect for small businesses and solopreneurs because it doesn't take as much time to create, nor does it needs costly extras like printables.
For video content, each video should be limited to about 30 minutes. You can do all the content writing yourself and format the course using Kajabi or Flodesk. You can also use these services to create a workflow that will guide subscribers into your business process.
When you have less time to prepare a mini course, you'll have more time to make high-quality content and manage your business. Also, a mini-course can be used to attract MORE clients when you sell it or offer it as a sign-up freebie.
The quick turnaround time is one of the most attractive benefits of creating mini-courses. Researching, structuring, and delivering a complete online course takes months. On the other hand, creating a mini course doesn't take more than a week. In fact, some mini-courses only take a few hours to develop. This is possible if you're repurposing old content and using a template for structure. If you want to grow your email list and build an online school, offering mini-courses enables you to provide quality learning for so much less.
You can use the mini-courses you created on different platforms other than the one you're currently using. For example, you can upload short video tutorials on YouTube or Vimeo. You can create teasers on your website to elicit curiosity among your readers and feature them on IG stories as a preview. You can use them as a freebie to encourage more people to sign up for your exclusive content. You can also generate new content out of your old mini-courses.
Most online courses are designed to appeal to greater markets. For most people looking for specific areas of study, they have to find a course that closely matches their interests and even then, there's no guarantee that they will find an online course that suits their needs.
What's so great about making mini-courses is that you can focus on specific areas of study, enabling you to fill a void in the market. They're easy to make and quicker to deliver with little cost to you, so you can afford to explore niche topics that many content creators do not cover. All there is for you to do is determine what courses people look for but cannot find in your industry. You have to keep a finger on the pulse of what learners need so you can offer mini-courses that are unique to your business.
Compared to full online courses, mini-courses are much easier to create. Sure, they're more affordable than a full course, but if you create multiple mini-courses, you could earn more than you ever thought possible.
Many full courses cost about $1,000 to $2,000, and charging this much does affect one's confidence when selling a product. This goes especially for niche programs; new offers tend to be less popular than general courses, which is why general courses flood the market. Learners won't hand their money that quickly too. They have to think long and hard if they have the time and budget to commit to a full online course, which takes weeks to months to complete.
Also, offering more affordable mini-courses puts you in a different mindset – you are not putting too much pressure on yourself, which gives you more confidence as an educator.
Unlike other digital products, mini-courses are easy to adapt to the latest trends, current events, and new developments in your niche industry. You can update the text with new infos and perhaps, add better images to update an existing mini-course so the program looks fresh and new to clients. Updating old content is nothing new, and it's an opportunity to offer better material to your subscribers.
In terms of pricing, it depends on the quality and length of the mini-course itself. Some creators sell short video tutorials for $10 to $100. How much time you spent creating the course, how much value you offer to a program, and the effort it took to promote the mini-course online will affect the product's pricing.
We suggest starting with a $10 to $50 price tag and then updating the program to boost the pricing to $100 or more. You can offer exclusive content or a more in-depth version of the program for a premium price of $250 or more. You can also recommend other mini-courses on top of the one you're offering to boost the price further. Generally, you want to start with an affordable price point to convince more people to sign up for it. Once you've built an audience, you have the choice to increase the price or improve the course to change the price.
A mini course is a flexible piece of content you can offer in many ways to grow your business. Try it today and discover how powerful mini-courses are. Of course, you need a reliable platform to piece together an online course. We suggest giving Kajabi a try; it's one of most dependable (and stylish!) services for content creators.
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