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Thinking of offering a mini-course? If you're teeming with ideas and inspiration and want to share your knowledge, this is the right strategy to try. Offering a mini-course is also an excellent strategy for growing your online course business, which can be anything from an online school, a membership site, or blogging biz.
An online mini-course is a series of short lessons to educate and entertain subscribers. The goal is to help members achieve a specific purpose. Generally, mini-courses are sent as emails, but some platforms offer hosting to access the courses from your website or other educational channels.
Mini-courses aren’t strictly made for businesses. You don’t need to endorse a service or market a product – you can create one simply to inspire people. There are loads of topics to cover, but the topics you choose must be relevant to your niche to maintain the interest of your existing customers. For example, if you’re a travel blogger, you can create a mini-course about:
A mini-course helps grow a business because it can be used for many purposes. Apart from entertaining and educating subscribers, you can use mini-courses as an incentive to attract new subscribers, as an after-sale freebie for paying customers, as a landing page, or to grow your viewership on social media. There are many ways to use mini-courses to get more people to join your mailing list.
There are many platforms that let you create online courses; one of the most popular is Kajabi. Kajabi enables you to create different forms of content, but it's handy for creating coaching programs, membership content, and mini-courses!
Creating a mini-course on Kajabi is easy because of the intuitive navigation, beautiful templates, and drag and drop features. With Kajabi, you can spend more time creating unique content and less time dealing with technical issues. One thing, though, you need to piece together the content of the course before using Kajabi; here’s a step by step guide how:
To provide the best learning experience to subscribers, you need to determine the problem they are dealing with and present a solution. While you can always start with a topic that you’re an expert at, the answer might be too broad for your readers, who need actionable, tangible results.
Think of a problem you have solved faster, cheaper, or better than most. How does solving this problem change your life, and see if this solution is something worth sharing with your existing and potential readers?
Create a copy that identifies the problem, presents the solution, and demonstrates the steps needed to reach a goal. The online course structure has to be simple because overcomplicated structures tend to put off people. If your online course is based on a problem you’ve already solved, creating the course is just a matter of working backward to create a recipe that people can follow to replicate your success.
You can check out course templates or structures online to see what’s the best layout for your course as well as to fill in any gaps in case you’ve overlooked something in your content. You want to avoid ripping off other people’s work while finding inspiration online.
Now that you’re done creating content for your mini-course, it’s time to create the structure via Kajabi. This is the easiest part!
Start by creating visuals to make your lessons and scripts more engaging – images, logos, branding elements, etc. These elements can be uploaded, produced, and edited on Kajabi.
Login to your account, click the “Products” button on the dashboard's left side and choose the online course product template. From the “Categories,” you’ll be given different options like modules, posts, lessons, etc.
From the “Modules” section, create 3 to 8 modules to start. You can add more as you go along. From the modules, you can add:
It’s possible to create a mini-course in just a matter of minutes as long as you’ve prepared the scripts and lessons in advance.
Once you’re done creating the mini-course, you can start with the implementation by offering the course to a small core group – your beta users. If the dry run or trial went smoothly, you could begin offering the mini-course to the rest of your subscribers.
Launching a mini-course can be exciting and nerve-wracking, but as long as it is structured well, you won’t have any problem getting people hooked! Using Kajabi takes the guesswork out of creating an attractive mini-course and providing the best learning experience. Are you ready to create your first mini-course?
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